I’ve had every career aspiration known to man. When I was in elementary school I wanted to be a paleontologist. When it was announced that Christa McAuliffe was going to be the first non-astronaut in space, I took that as a sign that I should join the space program. Doctor, engineer, attorney, film maker, naval officer, train conductor. And for a while when I first moved to New York City many years ago, I thought I was destined to be a window dresser. I fantasized about working into the wee hours of the morning, creation works of art for all of New York to see the next morning. The movie Mannequin was a tiny bit too real for me.
Have you been to the display windows at Bergdorf Goodman? If you live in New York City, I would suggest that you stop reading this post and run over there right now. 5th Avenue and 57th Street. They lush, stunning, artful displays. The best in the city, and I can’t believe they haven’t gotten highlighted more often in the “window gazing” guides published in NYC publications. During my window dresser career aspiration phase, I would sometimes go by there just to stare at the windows, make notes and drawings of the displays, and then imagine what I might do differently. I went into the store once – this was a bad idea. No one even spoke to me; clearly I didn’t belong there, and everyone knew it. I rode the escalator all the way to the top, turned around, and went back out the door to the windows. I really should have stopped there.
The greatest accomplishment of the windows – they bring a sense of magic to the holidays. And couldn’t we all use a little more magic for a while?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’ve had every career aspiration known to man. When I was in elementary school I wanted to be a paleontologist. When it was announced that Christa McAuliffe was going to be the first non-astronaut in space, I took that as a sign that I should join the space program. Doctor, engineer, attorney, film maker, naval officer, train conductor. And for a while when I first moved to New York City many years ago, I thought I was destined to be a window dresser. I fantasized about working into the wee hours of the morning, creation works of art for all of New York to see the next morning. The movie Mannequin was a tiny bit too real for me.
