
I don’t ever write anything unless I believe it and support it 100%. That kind of standard has a price. I have a client that wanted me to write a post about crime in Central Park. This is a perfect topic for me because I live on the park and go at least once a day with Phin. I’m very passionate about the park and I like to share my passion for the place with readers. In the past couple of months, I’ve been alarmed by the crimes reported in New York City’s parks, Central Park included. In addition to analyzing crime stats of Central Park for the piece for this client, I also wanted to include a list of safety tips, particularly geared toward tourists who visit the park for the first time.
The client wants a rewrite. They want the piece to be softer and to position the park as a very safe place as opposed to being more data and safety-oriented. They also want it filled with links back to other parts of their site that have nothing to do with crime. I won’t do the re-write and here’s why:
1.) Crime and safety are not soft subjects and they are not topics that should be sugar-coated. Balanced certainly, but being soft on crime in content development is irresponsible. Readers need to armed with the facts: Central Park is far safer than it was 20 years ago and visitors still need to keep safety top-of-mind. They shouldn’t take safety in Central Park for granted because crime is down compared to 20 years ago.
2.) I’m protecting the site from a potential PR disaster. Let’s say that a tourist reads this “softer” article on crime and is lulled into a false sense of security during their visit. If something should happen to that visitor and they say, “I read on (name of site) that Central Park is so safe and look what happened to me” the site could be held responsible. That’s not a risk I’m willing to take with someone’s safety.
3.) Link loaded pieces, under the guise of content marketing, are no better than spam. A few links are helpful. 20 links in one article looks ridiculous. Whenever I see a piece loaded with links, I don’t even read it because I assume it is no better than a paid advertisement. I think this type of piece crosses an ethical line for the sake of marketing. I’ll leave that to other people who want to write those kinds of pieces. It’s not for me.
I did publish the piece, as is, on Allvoices.com. As freelancers, we cobble together our living from a number of different sources. Every dollar counts and sometimes it can feel like we’re backed into a corner, subject to extreme editing (many times by people who are not writers, nor editors) for the benefit of paying clients and at a detriment to our own standards. It’s tough to walk away from money. It’s even more difficult to walk away from money for work I’ve already done and won’t be paid for because I refuse to compromise my principles. However, I go to bed every night with a clear conscience knowing I’ve helped a lot of people and not harmed any. And that’s much more important.




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