I just kicked off my week-long series on Examiner.com of the use of video games in non-traditional gaming markets. First up: Hopelab, a nonprofit that uses video games to help young help fight chronic illnesses and live healthier lives. Check it out at: http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m2d1-Hopelab-video-game-takes-on-cancer
Category: technology
Microsoft Could Learn from Google
I’ve been a Microsoft customer for post of my life. Even though I moved over to Mac about a year ago, and have never looked back, I still bought Microsoft Office for Mac. After looking for closely at Google Docs, I am beginning to think that I may never need another Microsoft product, ever.
My Year of Hopefulness – Shementor.com
The wonders of Twitter – the connections I’ve made on there never cease to amaze me. If you’re not using it, hop to it – the conversation that is happening out there is invigorating and worthwhile. My latest good luck on the site was meeting an incredible woman, Phyllis, who runs a company called Shementor.
More love for Apple
Amidst all of the anxiety around Steve Jobs’ temporary leave from Apple, there is a lot of reason for rejoicing about the company. I gush so much about the company you’d think they were paying me. This latest anecdote is precisely the reason I bought a Mac a year ago.
New York Times Customized Widget
The New York Times just released a beta version of “build your own widget”. It’s a bit simplistic in its current stage, though I imagine they wanted to launch it, see what readers and social media users create, and then make modifications. If only all organizations could take that view of building a prototype, testing it in the market, and then making adjustments without beating themselves up and creating drama for product developers: we’d having many more higher-quality innovations in short-order!
A Happy Holiday Smile Box featuring Kenneth the Page
Acronym City
Ever have a conversation with someone, in English, and then all of a sudden feel like you’ve stepped into a foreign land without moving from where you are? My friend, Kelly, has the wonderful quality of being friendly to EVERYONE. On occasion this will get her into trouble, like one recent night at Joshua Tree.
Virtual Bookshelf
This week I finally purchased a set of bookshelves from Crate & Barrel that I’ve been coveting for a year. They display my books so beautifully that they’ve become a piece of art. I took a stroll past the shelves this evening, admiring my skills of putting together 9 straight pieces of wood with an Allen wrench and a few screws. I realized that these books aren’t just a collection of reference materials or thought-provoking stories. They are a diary of where I’ve been and interests I’ve developed over a number of years. They are beloved childhood memories and reminders of very long nights spent in a library, pouring over their pages, while in school. Some are like old friends that I visit again and again for guidance, for strength, for inspiration.
Taking stock of what I’ve got
This month, Real Simple Magazine ran a column by author Merrill Markoe who wrote the books Walking In Circles Before Lying Down and The Psycho Ex Game. Hmmm…I don’t recall ever meeting her though it appears that she has her finger on the pulse of my life. Most of my ex-boyfriends aren’t psychos per say, though a few of them have turned out to be so odd in the end that I am left scratching my head, wondering what I ever saw in them. But I digress…
The Big Money
With the markets in turmoil, it’s easy to think that the sky is falling. For many, jobs are being lost, retirement plans postponed, and savings and investment values plummeting like lead balloons. All this unrest is yielding one very positive result – the growing interest and understanding about the financial system by very young people in this country.
Slate.com, the witty if conceited and sometimes down-right nasty, has launched a new site to cater to the Facebook set interested in keeping up with the business news of the day, provided its packaged up in their language. The Big Money is a bit short on slick design, though the content is intriguing. They’re covering all the major topics like the collapse of Lehman Brothers and the purchase of Merrill Lynch by Bank of America, with some other interesting, timely, and generation X- and Y-targeted info like a socially responsible investing guide.
Viewed side by side with publications such as The Wall Street Journal and the Financial Times, The Big Money clearly goes after breadth over depth, though if they’re trying to attract younger generations this is the path of least resistance – give them a surface understanding and allow them to dig in deeper where they deem necessary and interesting. Don’t overwhelm them because they’ll tune you out, and give them just enough information to be conversant around the office about today’s top stories. The goal is to raise their awareness of the financial shifts happening today that are sure to have huge impacts on their lives for decades to come.
The Big Money is a publication that has clearly done its homework, knows its customer, and knows who they are, and more importantly who they aren’t. No brand can, or should, be all things to all people. The Big Money seeks to turn this latest economic downturn into a learning opportunity for very young adults that will build their lifelong interest in their financial well-being. If that’s the case, then mission accomplished.
