Category: magazine

magazine, media

I Hope Everyone Boycotts The Economist

Christa Avampato
The Economist’s Deplorable Cover

Yesterday I opened my mailbox and found intolerance, insensitivity, and disrespect. Despite the usually high journalistic standards, The Economist has failed us. This week’s cover depicts President Obama and Chinese President Xi Jinping as the two main characters of the film Brokeback Mountain. For those who didn’t see the movie, one of the characters is murdered at the end of the film for being gay.

In their infinite wisdom, The Economist thought this was a good backdrop for mocking these two world leaders. I understand that The Economist is a historically conservative publication, though the last time I checked conservative did not equal bigotry. For the gay and gay-supportive community, this week’s issue is a travesty. It makes light of bullying and hate crimes. The editor(s) who approved this cover should be ashamed and issue a public apology.

My mantra for 2013 is “make something beautiful”. Sometimes in this quest it’s important to point out things that aren’t beautiful, things that are insidious, unacceptable, and rude. Such is the case with this cover of The Economist. I am sickened and saddened by the fact that in 2013 we still can’t celebrate love in all its forms and that a global publication that is held is such high regard feels empowered to ridicule the basic human right to love whomever we want to love.

I can see only one clear and swift way to rise up against this kind of intolerance: don’t buy The Economist and if, like me, you are a subscriber, cancel your subscription. Let them know that this behavior is inexcusable and will have consequences. We vote with our spending. Let the editors know that this type of act has no place in our society.

Fast Company, hope, magazine

My Year of Hopefulness – Pick Your Head Up

Christa Avampato

I read Fast Company cover to cover every month. By chance, it usually arrives in my mailbox after I’ve had a particularly rough day. Just seeing the cover restores me. Like a giddy child, I run to my apartment, throw down my bag, and dig in to the info bursting from those pages. It helps me celebrate my inner social geek. 


This month, Robert Safian wrote his Letter from the Editor to introduce the main topics addressed this month: how Barack Obama and Shaun White are tapping and energizing the elusive youth market, influential women in tech (a million thanks for this inspiring story!), and celebrating Darwin and his On the Origin of Species. 

The most powerful part of Robert’s letter is captured in the last paragraph. With strong emotional appeal, he elegantly and sincerely describes what he and his team strive for every day and why they do it. “Our goal at Fast Company is to get you to pick your head up, at least periodically, and consider what happens when the sun comes out again.” With much thanks and appreciation, I am grateful to Fast Company for doing just that: they give me hope about my career, even if times are tough now, they give me faith with their inspiring stories of entrepreneurs, and they spark my creative thinking. If you aren’t a subscriber, you should be no matter what your field or interest. It’s the best $10 you’ll spend this year.   
career, corporation, education, job, magazine, Obama, Penn, work

A victory for generalists

Christa Avampato

Change at a fast pace can be disconcerting. 2 years ago, I was in the middle of my second (and last) year of graduate school. I knew I’d be doing an off-grounds job search, and my only criteria for my next employer was that I be treated with respect and be in New York City. Beyond that, the options were endless. I was grateful for a (seemingly) strong economy that allowed me to take my time to find the right match.


I was exploring a myriad of options, networking with alum in all stages of their careers and in different industries. I was explaining to one of my career counselors that I really enjoyed having a job where I wore a number of different hats. He looked at me quizzically. He is one of those people who really prefers to file people into neat little boxes. Needless-to-say, I cannot be confined to a neat little box of any kind when it comes to my career. (Mind you, this career counselor convinced the majority of my classmates to become investment bankers and management consultants and we see how that story’s gone in the last few months…) After I explained my varied work experience to him and employment possibilities I was considering he said to me, “Well, Christa, eventually we all have to decide what we want to be when we grow up. We can’t stay generalists forever.” Little did he, or I, know that being a generalist is just about the best thing I could be in the job market that would exist 2 years later. 

I walked away feeling a little badly about myself and my life. Maybe I was aimless; maybe I was like one of those little kids raiding her mother’s closet and wearing grown-up clothes that are 5 sizes too big. I was masquerading as a grown-up, with no intention of actually ever growing up. I am happy with my own special brand of optimistic realism. Fittingly, I went to work for a toy company right after graduation whose motto is, “I don’t want a grow up. I’m a ….” You get the idea. I found my place in the world being exactly who I am.

Surprisingly to that career counselor of mine, though no to me, being a generalist is what is savings me (furiously knocking on wood) right now in this economy. My broad-based experience is allowing me to play many different roles on one stage – I can do whatever task needs to be done at the time it needs to be done. And that’s true of many people I work with. It also happens to be true of President-elect Obama – his broad-based experience allowed him to speak genuinely to people from many different walks of life. His honesty, humility, and ability to emotionally connect with so many people and bring them together played a large part in his victory. It also helps that he’s brilliant, confident, and capable. He is a generalist at heart. 

This week, my Penn alumni magazine ran an article by President Amy Guttman entitled “A Pitch for the Uncharted Path” that described her speech at this year’s convocation. Like me, she meandered across a whole host of disciplines as an undergraduate, stopping to inspect anything and everything that interested her. And now she is Penn’s President, a job that could only be filled by a infinitely-curious generalist. She encouraged the newly matriculated class to be open to the possibilities that will be set before them in the coming four years. Being a person who has wanted to be everything from a champion dog breeder to an astronaut, I whole-heartedly agree. 

Our world is complex, and to get into the thick of it and make a positive impact, we have to appreciate every shred of that complexity. The best way to gain that appreciation is to live our lives in many different directions, on many different planes. Yes, this is a time that “a genius wants to live.” And it wouldn’t hurt if that genius also moonlighted as a generalist. 
corporation, economy, magazine, money, The Economist

A By-product of a Tough Economy: Enemies as Friends, or at Least as Willing Partners

Christa Avampato

I don’t know anyone who says, “Thank God the economy is tanking!” That doesn’t mean there aren’t some positive, and unexpected, side effects of our latest economic decline. With dollars scarce, investors leery, and earnings expectations scrutinized like never before, companies previously considered bitter enemies are sharing marketing dollars, cross-promoting one another, and sharing best practices.


And we’re not just talking about retailers like Bed, Bath, and Beyond and The Container Store who have a very small amount of overlap in product. This week in The Economist there is an article detailing that even bitter rivals like the New York Post and the Daily News are discussing ways to share distribution; car companies are considering the co-production of common parts. 

These kinds of previously unheard of collaborations beg the question about competition: Is the competition level to the extent that we have it in the U.S. necessary, or even sustainable? Is it good for us? I don’t doubt that healthy competition is the basis of a stable free economy; it is the corner stone of a capitalistic society. But is too much competition, well, too much?

I think about all the choices that we have in grocery stores, big box retailers, car lots, and the endless supply of different brands of products available on-line that do essentially the same thing. Look at all our choices of social networks and on-line communities. My friend, Jon, and I were discussing the likelihood that at some point some of them have to die out or merge. Maybe the same is true for companies like newspapers, retailers, and car manufacturers. Tough times can make strange, though perhaps necessary, bedfellows. And maybe they’ll even persist once we come out the other side of this latest downturn. In difficult times, maybe we learn to mend fences and see their value even when we don’t have our backs against the wall.