Category: invention

career, creativity, culture, innovation, invention, job

Soil and seeds

Christa Avampato

I met with a group today who is interested in doing some consulting work with my company. We can’t afford them, though I enjoyed the way they spoke about their projects. They think of them as soil or seed. 

Soil projects are those embedded in culture, building competencies and new skill sets. Seed projects are those that explore new opportunities or new systems. Though the metaphor is simple, it has a tremendous amount of power. A ground of fertile soil won’t grow anything if seed isn’t sewn, and the seed won’t flourish if it’s planted in concrete.
Companies are the same as soil and seed. No matter how many fantastic ideas we have, if we don’t have a culture of innovation and comfortability with change. And if we have a strong culture without the creativity to create new ideas and concepts, the culture won’t do us any good. 
There’s just one snag in the soil seed metaphor. I am left wondering if one can generate the other. Can a creative culture inspire creative project ideas or can a collection of ideas inspire us to build a culture that brings those ideas to life?     
creativity, innovation, invention, work

CEOs can learn a thing or two from cows – more from “Orbiting the Giant Hairball”

Christa Avampato

My friend, Dan, and I recently went to Maine to spend a weekend doing absolutely nothing of importance. It turns out that Maine is a great place for this kind of activity. I wish there were more Maines in the world. Dan is a master maestro of a delectable mix of jazz, big band, and lounge-y cabaret type music. I am not doing it justice with that description. It’s great stuff. He’s the only guy I know who’s ever run out of space on a giant iPod.

Dan brought his iPod as well as the iPod car kit so that while I drove he could entertain me spinning his fabulous mix. Being avid Sesame Street fans, he played me a set of tunes that included “Cookie at the Disco” and my personal favorite “Proud to be a Cow”. (You can read the lyrics through this link as well as download a “Proud to be a Cow” ringtone. http://www.lyricsdownload.com/sesame-street-proud-to-be-a-cow-lyrics.html. Build it and they will buy!) We should all be proud to be cows.

Today I was reading about those dreaded corporations and how they make it their job to drive every last ounce of creativity out of their enormous legion of exceedingly boring grey cubicles. This isn’t always true – it just happens to be more the norm than the exception. So imagine if dairy farmers judged their cows the same way that executive management judges their employees. Cows spend about 10% of their lives hooked up to milking machines in a barn. That’s the only time they actually produce something tangible. However, the other 90% of their lives they are performing magic turning grass into milk in some alchemic process that I do not even pretend to understand.

What would our dairy cases look like if those dairy farmers pressured those cows to “be more productive”? Impossible. Cows can’t make milk any faster than people can churn out creative ideas. Creativity is a strange alchemy as well. It needs time and patience to percolate. Corporations that think they can speed up creativity are as destined for success as a dairy farmer who thinks he can speed up milk making. If a farmer needs more milk in a shorter period of time, then he needs more cows. And if a corporation needs more creativity, then it needs more creative people.

The picture above can be found at http://www.blog.thesietch.org/wp-content/uploads/2007/02/zoom-cow.thumbnail.jpg

innovation, invention, success, willy wonka

What candy and a confectioner can teach us

Christa Avampato

“Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple” ~ Gene Wilder as Willy Wonka.

I giggled when I read this quote in a magazine recently. We always read about people like Jack Welch or Michael Porter commenting on what elements go into success, or growth, or innovation. It’s refreshing to read what a fictional character thinks about these things while poking a bit of fun at all of us.

There isn’t one element or personal characteristic that helps achieve something. Success comes when we fuse a number of things together – maybe some luck, some support from people who care about us, hard work, a dash of experience, a string of failures we learn from, etc. We all have some special recipe that contributes to how we got to where we are.

The other thing I love about this quote is that the percentages add up to 105%. At first I thought that maybe this was meant as a joke. Maybe Gene Wilder was trying to say that there’s no way to know exactly what contributes to invention. Is it a mystery? Is it something that truly cannot be quantified?

Or maybe it means that even if we have all of our ducks in a row, if we line up all the cosmos perfectly, there still must be that little something extra that sparks invention, the creation of something new and uniquely ours. Is Gene Wilder trying to say that the most important thing we ever do is find our own butterscotch ripple?

The photo above can be found at: http://i.imdb.com/Photos/Mptv/1372/21729_0002.jpg