Category: Google

art, creative, creativity, education, Google, kids

My Year of Hopefulness – Doodle 4 Google

Christa Avampato

Google put forward a competition, Doodle 4 Google, for kids K-12 to design the Google logo with the idea of expressing the theme “What I Wish for the World”. The Cooper-Hewitt Museum currently has the finalists of the competition on display. I went to see them today with my friend, Dan. I’m currently working on an after-school program for public school children and knew that this exhibit would help inform the program. After all, the idea is to discover the way kids would like the world to be.


Several themes cropped up frequently in the doodle: environmental conservation – everything from climate change to species protection to green energy. Even the importance of pets! Creativity, acceptance, and education were also prevalent in the doodles. And some were advocating specific causes such as a cure for breast cancer and an end to war.

As I walked the exhibit, I considered what I would wish for the world and how I might depict it to create my own Google Doodle. If I had one wish for the world, I’d want to see the desire to be helpful become the main goal of every person’s life. I like that being helpful is a specific goal that’s open to interpretation depending upon each individual’s talents and interests.

Being helpful could mean volunteering, going into a helpful profession such as medicine, or being a good listener. It can be done in small spurts or over an extended period of time. It usually doesn’t cost anything to be helpful outside of an individual’s time and energy. When one person helps another, both their lives are enriched. You can pay it forward, and every act of helpfulness triggers another similar act.

Best of all, helpfulness naturally causes other positive changes in the world that we need in abundance: more kindness, empathy, and generosity. By being helpful, we become useful and we have a hand in shaping the world to be a bit more the way we’d like it to be. In short, the fastest road to a more hopeful, brighter future may start with the extension of a single helping hand.

The images above was created by Sinceraty Alexander for the Doodle 4 Google conference. Sinceraty’s image was a New York State finalist.
apple, business, economy, education, evolution, Google, history

My Year of Hopefulness – Measure what’s relevant

Christa Avampato

There is all kinds of advice out there in the media ether on how to survive this latest economic downturn. What to do with your retirement investments, how to manage stress, even how to talk to your kids about what’s happening. And it’s great advice on surviving, though very few people are talking about how to thrive in this current state of affairs. And why should they? I mean who thrives in a desert, right? 


Actually, a lot of life survives in a desert climate, and in this economic desert we would do well to think about how geographic deserts burgeon with life, mostly below ground and on a small scale. It involves taking a lesson from Darwin and adapting to change. And I don’t mean adapting for right now and then looking forward to going back to the way we were before. Survival of the fittest doesn’t mean changing for the short-term and going back to our same old ways somewhere down the line. The dinosaurs are not coming back. Ever. And neither are Lehman Brothers or Bear Stearns to name just a few. Investment banking has all but vanished from Lower Manhattan and if you don’t believe it go see for yourself – take the subway down to Wall Street and have a look around. It’s eerily quiet and desolate. There are a lot of cavernous, columned buildings standing empty. These are the modern day dinosaurs. The meteor has struck, and it changed everything. 

With the economy top of mind for nearly everyone, I hear a lot of people throwing around phrases like “the market is way down” or “the Dow is plunging”. I some times wonder if most people actually know what that means. The Dow is a set of 30 companies that are considered fairly stable, prosperous, large companies. Or at least they used to be stable and prosperous. Take a look at the list. It’s not a pretty picture of America: Caterpillar, General Motors, Citigroup. (Notice the absence of companies like Google and Apple.) Should we judge our economic future on these kinds of companies? Doesn’t sound like a wise idea to me.

I’m not an economist. I do have an MBA and I was an economics major in college. I was also a history major in college, and the one thing history shows consistently over time, as does biology, is that things change and in order to survive and thrive we need to adjust. Permanently. None of this “we just need to ride out this latest cycle until things get back to normal.” This is the new normal – change. Radical and rapid. And I think it may be time to dump the Dow as an indicator of our future. To keep it is analogous to judging the future of life on Earth by the fate of the dinosaurs. 

We need a new perspective. Going forward, it will be small businesses and entrepreneurs that drive innovation and prosperity in our country. And this is a reason to rejoice. For the past few years, we have talked about the rise of the individual and personalization. Little did we know at the time that this trend wasn’t just about ipods and Facebook. It will serve to underpin our entire economy in drastic and never-imagined ways. 

Change is never easy. There will be casualties in the process: big companies will go under, there will continue to be layoffs, and individuals will have to re-frame their lives. The longer we resist that re-framing, the worse off we will be. Rip off the band-aid and accept that change has arrived and will continue. It’s time to we get to work and figure out how we are going to adapt and learn how to survive and thrive in the new economy. Stop lamenting what was and look forward to what we can have a hand in building.       
Google, Microsoft, technology

Microsoft Could Learn from Google

Christa Avampato

I’ve been a Microsoft customer for post of my life. Even though I moved over to Mac about a year ago, and have never looked back, I still bought Microsoft Office for Mac. After looking for closely at Google Docs, I am beginning to think that I may never need another Microsoft product, ever. 


Google runs most of my life – email, this blog, my blog reader, almost any internet search I do, and I’m even thinking of switching to T-Mobile so I can get the Google phone. I’ve shied away from Google Docs until recently. I’m not sure why. I guess it was just habit to open up Excel or Word, save to my hard drive, and then back up to my external hard drive. 

I’ve recently signed on with Examiner.com to be one of their business reporters – I’m very excited about the gig and have ideas popping up all the time. It’s one of the nice things about being a writer – everything that happens to you, good, bad, or indifferent, is potential material. Most of the time I’m not home, so having documents on my hard drive isn’t efficient. I have to write down my ideas on some scrap of paper or email them to myself and then type them into my Excel schedule when I get home. Inefficient and a time waster. And I hate wasting time.

Google Docs is the answer – whether I’m at home, at work, or out and about with my mobile, I can log in, type my ideas right into my writing schedule, and be done. (Well, except for the actual writing.) And they’re there for you to connect to, any time, any where. Compatible with windows. You can share the documents with others, if you’d like. And it formats well – very well. I mean why doesn’t Excel automatically align column content with the width of the column? And 99% of the time isn’t the top row a header row? 

Google observed behavior and made a great product to boot that’s easy to use and highly accessible. Microsoft, you have a lot to learn, and Google can teach you.    
environment, Google, green

Google-Powered Search Engine Goes Green with Blackle.com

Christa Avampato

“Green is the new black” is all over NYC lately – t-shirts, bags, TV commercials, street posters. Saving the environment is coolest hobby these days. Now Heap Media has partnered with Google to take a creative bent on search making “Black the new Green” with Blackle.com.

Instead of Google’s traditional white search window, Blackle.com’s window is black with white type, saving about 15 watts per search. I learned about Blackle.com through the Centerfor Biodiversity’s weekly newsletter that I receive each Friday. One blogger has estimated that if Blackle.com is widely adopted, it could save the world 750 megawatts / year. (This amount of energy would power 500 US homes for about 2 years!) In additional to savings energy, and ultimately money, the search engine is also a powerful reminder that protecting the environment is important. It keeps the cause top-of-mind.

Check it out at http://www.blackle.com/
To subscribe to the Center for Biodiversity’s weekly newsletter, visit http://www.biologicaldiversity.org/

business, career, change, creativity, discovery, dreams, experience, Google, innovation, society, technology

Get your head in the clouds

Christa Avampato

I spend about 8 hours on my computer, and roughly 10% of that time belongs to some Google application. I stand in awe of a system that can pull up exactly what I’m looking for, regardless of how obscure the subject, in a fraction of a second. Until today, I had resigned myself to the fact that there was some magic Google elf pulling the info for me. I have confirmed that not only is there an elf, there could actually be a million of them out there in the Googlesphere, known increasingly as a “cloud”.

While it focuses on Google and one engineer’s story, Business Week’s cover story this week talks broadly about how our information world is increasingly being built upon this idea of clouds, a group of hundreds of thousands of computers that are all bolted together to store massive quantities of data. While many companies are struggling this holiday season to stay afloat, Google is contemplating world domination of information. Their mantra can be described as “Whatever you can dream, dream it bigger.” Imagine being at a company that tells you you’re wildest dreams are too small, and that you need to formulate projects that are far more outlandish than even your wildest expectations.

There is a lesson in this wild dream making: every dream can be broken down into very small pieces that can be handled by individual “cloud elves” and then aggregated to get you exactly to where you need to be, all in about half a second. And there is no finite number of tasks. The possibilities are truly endless.

While many companies are in the mode of tempering expectations, pulling in spending, and plummeting morale this holiday season, Google is doing the exact opposite. They are determined to fly high and make sense of the massive amount of knowledge out there. They are so optimistic about what they are capable of accomplishing that they feel these clouds may ultimately push the limits of human imagination. Talk about a tipping point! We have been told for centuries that the human imagination is the most powerful tool on Earth – is it possible that when we pool our imaginations together, we can build something larger than our own sense of creativity?

One last astonishing thing about Google. In all of its success and dreaming, they maintain a public humility that is staggering. They are absolutely fearless when it comes to failure so long as there is learning involved. Their CEO, arguably one of the most powerful and wealthiest men on the planet, sits in a cubicle and moves around from building to building so as to interact with different people at all levels of the organization. And he responds to emails from people at all levels at a unbelievable rate. He is respectful of people’s time, both on and off the job. With someone like this at the helm, it’s no wonder that Google believes in defying limits.

The Business Week article can be found at http://www.businessweek.com/magazine/content/07_52/b4064048925836.htm?chan=magazine+channel_top+stories

The picture above can be found at http://www.businessweek.com/magazine/toc/07_52/B4064magazine.htm

business, career, files, Gmail, Google, technology, work

Can a mega-company like Google rewire our brains?

Christa Avampato

A few years ago I switched over to Gmail from AOL and have never looked back. I love the friendly interface, the nearly-infinite storage, the ever-expanding address book, and on and on it goes. It took some getting used to after I had been with AOL for so long. In particular I had to adjust to the lack of buckets and folders in which I was used to grouping my emails.

I am a file fanatic. I like being able to pull a folder on a topic and seeing everything I have on the subject. Doesn’t happen with Google. Instead, it has a robust search function that will pull up every email I have that contains a keyword I type in. It’s forced me to be very deliberate in how I select email titles so that I can easily recall them later on. The trouble with this is I have had to become a synonym expert. For example, if I want to pull up all of my emails relating to “being green”, I may need to search “sustainability”, “eco-friendly”, “environment”, etc. If I had a folder entitled “green”, I could drop them all in there and pull them in one swoop!
Gmail’s search function has forced into a few work-arounds. I am considering starting a business, so I’ve created a new Gmail account of emails that just relate to the business idea. I’ve also become more addicted to blog posting so I’ve started emailing to a new account about everything I need to post on my blog. For the truly important topics like these, I’m still finding that my buckets are necessary.
While I love the idea of a way to simplify and reduce the amount of filing, bookmarking, and flagging I need to do, a certain amount of it may be so deeply entrenched in my behavior patterns that it will be tough to shake! More food for thought for the talented folks at Google to consider in their quest for continuous improvement.