Category: entrepreneurship

career, change, entrepreneurship, food, women

Examiner.com: Interview with Lorin Rokoff and Laura Paterson, Founders of Hot Blondies Bakery

Christa Avampato

I learned about Hot Blondies Bakery through Crain’s. They were the headline business in a feature article about online bakeries. A friend of mine from business school is considering a similar avenue so I opened up the Crain’s article to have a peek at what these ladies were up to. Laura’s and Lorin’s story of making the leap from stable jobs to entrepreneurship was inspiring so I hopped over to their site. Their market positioning and branding is unique and fun – I like the edge they take with their baking and they clearly have the business savvy to match their sumptuous baked goods!

Find the interview here.

business, entrepreneurship, Examiner, food

Examiner.com: Interview with Lev Ekster, CEO of CupcakeStop

Christa Avampato

I’ve extolled my love for cupcakes before in this column. A few months ago I interviewed the owners of Crumbs, my favorite cupcake bakery in New York. Recently, I had the opportunity to interview Lev Ekster, CEO of CupcakeStop, a mobile cupcake bakery in New York City. I first learned about Lev’s story through Crain’s and I reached out to him to get more details about his career path and his start as an entrepreneur. His story is one that proves that a business can indeed be started in a tough economic time in the midst of a tight job market. He is the perfect example of an unintentional entrepreneur!

For the full interview with Lev, click here.

business, entrepreneurship, Examiner, food, health

My latest post on Examiner.com: Interview with Founders of Code Blue

Christa Avampato

Two weeks ago, I had the great fortune of spending some time with the founders of Code Blue, a recovery drink that is made for people who need to feel refreshed without caffeine, added sugar, or preservatives. In one amazing little can you’ll find an elixir that hydrates, replenishes, detoxifies and reduces inflammation. Oh, and it tastes good, too! Sweetened with agave nectar, Code Blue has a proprietary formula that contains prickly pear, Sustamine (an amino acid that promotes muscle hydration and electrolyte replacement), B12, B6, vitamin C, and potassium.

Not convinced that any drink can do all that and taste delicious? I wasn’t either so I sat down with the founders, Michael Sachs and Jeffrey Frumin, to have a little tasting of my own. Now I’m hooked!

For the full article, click here.

career, entrepreneurship, social media

My latest post on Examiner: Interview with Phyllis Neill, Founder of WeMentor Social Media Marketing

Christa Avampato

Meet Phyllis Neill. Phyllis and I met almost a year ago via Twitter and we’ve been social media pals ever since. After running her own business and working a full-time day job for nearly a year, she has taken the entrepreneurial plunge. Her business is WeMentor Social Media Marketing – http://www.wementorsmm.com/. She develops social media strategies for businesses.

Previously, I featured Phyllis in this column with her business SheMentor, a service that focused on executive coaching for women. Phyllis spoke with me recently about her new business, balancing a day job and a start-up, and her company’s change in focus. My thanks to her for sharing her insights and advice.

To read the full interview with Phyllis, click here.
business, entrepreneurship, NBC, social entrepreneurship

Shine A Light Competition – Your Chance to Help a Small Business Doing Great Work in Their Communities

Christa Avampato

Hi all,

Just a quick note to tell you about Shine A Light, a great on-line competition that is currently running to provide a $100,000 grant and American Express marketing support to a small business doing good works in their community. It only takes a minute to vote and can make a world of difference to a small business. Personally, I voted for Beacon Paint because of their dedication to New York City public schools. If you’re interested in voting, visit Shine A Light’s website.

The finalists are:
Beacon Paint has been on the same street for 109 years. They are proof that longevity alone does not always tell the story. Their warmth and hospitality is well known in the neighborhood. They are proud of their generosity and community minded spirit, particularly among the NYC public schools in their neighborhood.

Sacred Wind Communications (SWC) is a for-profit telecommunications company with 40 employees and has a non-profit educational arm of the corporation which serves the Navajo people in New Mexico.

HAPPYBABY organic baby foods launched on Mother’s Day 2006 with 5 products in 5 small NYC stores. The business is the brainchild of a social entrepreneur who wanted to make a difference using business, support sustainable agriculture, provide our children with the best start to instill eating habits for a healthy happy life, and simultaneously provide basic nutritional needs for less fortunate children simply trying to survive.

This competition is made possible by the partnership between American Express and NBC Universal.
entrepreneurship, Examiner, food, New York City

NY Business Strategies Examiner – Interview with Jason Bauer, CEO and President of CRUMBS Bake Shop

Christa Avampato

I have a hard time thinking of any food I love more than cupcakes. When I’m happy, when I’m sad, morning, noon, and night. In New York City, the competition for the best cupcake bakery is fierce. For me, there is one clear winner: CRUMBS. I’m not sure why anyone goes anywhere else for these delicious treats. I highly recommend the Devil Dog and the Blueberry Crumb.

Jason and Mia Bauer started CRUMBS. I recently had the opportunity to interview Jason. He serves as the company’s CEO and President.

To read the full interview, please visit:
http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m8d18-Interview-with-Jason-Bauer-CEO-and-President-of-CRUMBS

business, career, entrepreneurship, Examiner, health, social media, women

NY Business Strategies Examiner – Interview with Lissa Rankin, Founder of Owning Pink

Christa Avampato

Meet Lissa Rankin, an artist, writer, gynecologist, mother, and all around bundle of positive energy. I met Lissa on Twitter, and once I read her brief bio I knew that I had to feature her in this column.

Lissa has made it her mission in life to help others get their mojo back, and particularly to empower women to do whatever and be whoever they want to be. To foster this mission, she created the company Owning Pink, a place where women can connect and support one another in their pursuits. Owning Pink offers classes, workshops, and mentoring to further these connections.

A courageous, empathic, inspirational role model, Lissa is exactly the kind of person this world needs more of.

For the full interview with Lissa, click here.

apartment, business, entrepreneurship, Examiner, home, New York City, rent, technology

NY Business Strategies Examiner – Interview with Lee Lin, co-founder of RentHop

Christa Avampato

It’s moving time again! I’ve been thinking a lot about the moving process and the hunt for apartment lately. I’ll move into my new digs next month and the movers arrive this Thursday. I can be a stressful undertaking, especially Around August 1st when the rush of students and new college graduates is hard to miss!

Looking for a little sanity in your apartment search? Enter RentHop – an innovative new service that allows would-be renters to browse free, no -fee listings in the New York City area. I had the opportunity to speak with Lee Lin, co-founder of RentHop.

For the full story, click here.

business, change, entrepreneurship, social change, social entrepreneurship

NY Business Strategies Examiner – Interview with Teju Ravilochan of The Unreasonable Institute

Christa Avampato

This week I had the opportunity to interview Teju Ravilochan, Connections Strategist and Co-Founder of The Unreasonable Institute. I found out about The Unreasonable Institute through Social Earth’s Twitter feed and was intrigued by the name. Some of the people I admire most consider themselves unreasonable, those who push boundaries, who work toward building a world that is far better than the world as we know it today. They strive and thrive on their creativity and imagination. Teju and the team at The Unreaonable Institute fit this bill perfectly. The Unreasonable Insttiute’s missions is to intensive training, effective collaboration, and expert guidance to provide Unreasonable social ventures the momentum to take flight.

To read the interview with Teju, click here.

entrepreneurship, Examiner, fashion, product development, women

NY Business Strategies Examiner – SPANX

Christa Avampato

One of the things I truly love about this column is that it allows me to promote entrepreneurs and products that I love. This past weekend I went to a friend’s wedding. I needed to buy a formal dress and the undergarments to go with it. I almost reached for the dreaded control-top hose, and picked up a package of SPANX instead.

For the full story of how Sara Blakely, founder of SPANX, got started, click here.