Category: education

business, change, creativity, education, innovation, work

On innovation: flaws in the process

Christa Avampato

Bruce Nussbaum, who writes the design blog for Business Week, recently published a post on what he sees as the greatest innovation mistakes made by companies. He references a study that was done by three large consulting firms that uncovered how companies that are widely-considered as top innovators actually go about the innovation process. What they found is astounding: most innovation happens by accident and most of the people inside the company achieve innovations by being contrarians and working against the systems in place.

While all of the mistakes are critical to keep in mind when we are engaged in attempting to be innovative, the number one reason that Nussbaum points out is the most important when we are considering whether or not to join a company: CEO sloth. While people within a company that live at the bottom of the food chain can drive innovation up through the ranks, corporate gravity is against them. If a CEO is inherently an innovative person who values ideas and opinions from people on the fringes of the organization, then innovation and innovators have a greater shot at success. Corporate leaders must be committed to walking the innovation talk and opening their wallets in support of the process.

A lot of new graduates crave jobs in “strategy” and to be honest, the universities that educate them are not doing them justice in this department. Here’s what the universities aren’t telling them: Every job worth your time has a strategy and everyone at an organization must consider themselves to be creatives, to be innovators. No organization is going to welcome in a new graduate and think that their ideas are the most brilliant ones ever spouted, even if they are. New ideas are absorbed in bits and pieces and it takes patience, time, and commitment to have them heard by the highest levels of a company. A word to the wise: spend your job search time finding a boss who supports your efforts of creativity, and make sure that person has the ears of the people who control the purse strings. And understand that innovation is a long and winding road.

To read Bruce Nussbaum’s full article, visit http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html.

business, career, creativity, education, experience, innovation, school

Something is blooming in the state of Denmark

Christa Avampato

I work for a toy company and we are always watching what’s happening in Denmark, mostly because there is such a rich history of play there, spurred on by a little company called Lego. Toys aren’t the only innovations they’re making. There’s something so wonderful happening in the world of business education in Denmark that it almost makes me want to go start my own b-school based on this model.

On one of the Business Week blogs, I learned about Anne Kirah and the 180°academy, a business school that seeks to mesh creative thinking, design, and business in one curriculum. Kirah is convinced that this approach will help keep the Danish economy in tip top competitive shape. And Kirah is very convincing.

The 180°academy’s goal is simple: innovation. She argues that doing what we know best won’t help us be better tomorrow. The whole idea is to break people of their comfort zones so that they can be comfortable anywhere in any situation. Kirah herself is an anthropologist by training, and as such is incredibly focused on human behavior patterns and cultural shifts. Best of all, she is able to apply what she’s observing in order to monetize it to a business’s advantage.

The school has corporate buy-in at the very highest levels. They believe in value of foreign immersion throughout the education process. For about half the cost of an American education and asks the each student commit to conducting an innovation project at their employer using all of the tools taught to them in the program. Kirah is concerned with having a complete mash-up for a student body and a faculty. She believes in bringing together as diverse a population as possible in order to have them draw on one another’s talents.

Very simply, Kirah is changing the paradigm of business school education. She is innovating to the extreme. She thinks different and as a result, may help all of us in business think different.

Take a look at the full article: http://www.businessweek.com/innovate/content/dec2007/id2007125_072960.htm?chan=innovation_innovation+%2B+design_innovation+strategy