I tell wonder-filled stories about hope and healing
Author: Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
You will be presented with an opportunity and a choice: do you jump at the chance or let it pass you by? I’ve found that this is the most consistent circumstance that arises in my life. Do I hesitate and turn back or do I dive in and start pedaling like hell? And why? Hesitating and debating has never brought me much of anything I wanted. I’m happiest in action. It’s when I’m most alive, free, and grateful. In action, I am my very best me.
Circumstances can be joyous or heartbreaking, happy or devastating. Whether or not an experience is fortunate or unfortunate is largely a matter of my perspective and choice.
I was trying to solve a few challenges over the weekend. My brother-in-law suggested we go to the Met at night before they close. He wanted to sketch a few statues so I took myself for a walk in the Eastern art section. As soon as I started to walk, completely alone with my thoughts, the answers to those challenges started to bubble up to the surface. I was reminded again that walking shakes my thoughts free. I have to walk to think and see clearly. It helps me make sense of all of the jumbled pieces of a situation and then I’m able to better see how well they fit together in a different configuration than the one I’ve been trying to construct. That’s all it takes – 20 minutes and the open road. Simple tools. Powerful results.
In all of the ups and downs of my life, I’ve found this one thing to always be true: fortune smiles on me when I smile first. What I manifest internally, comes to fruition externally. When something isn’t going right for me, I don’t bother feeling badly for myself and searching for answers externally. I close my eyes and look in. The answer is always there and then I am able to make the changes I need to make to have the life I want. They aren’t always easy changes, though they are always possible.
Now that the first quarter of 2014 is winding down, I am reflecting on and re-assessing my business plan for the year. I’ve found that it’s helpful to ask myself these questions and write out the answers to translate into action plans:
1.) What do I really want to do?
2.) What do I have that can help me do that?
3.) What do I need that will help me do that?
4.) How can I get what I need?
5.) How will I know when I’ve been successful?
I realize I have some heavy lifting and changing to do to answer these questions honestly and craft a road I’m proud to build and travel. It’s exciting to see it laid out in writing. It keeps me focused and persistent, the two attributes I find I need in spades these days. Do you regularly reflect on and reassess where you are on your projects, professional and personal? What questions are most helpful for you?
The past is a wonderful place to learn but I don’t recommend making it your home. It’s fun to remember, to be nostalgic, to pay tribute to what we’ve lived through – the good and the bad. However, we have to live it going forward. We have to take everything we learned in our past and carry it forward so that we make better, more informed choices today. We’ve got to learn to keep what serves us well and let go of everything else. In this way we can honor the past without repeating it or being hampered by it.
Let’s try this experiment: every day for a week, starting today, begin your morning by looking in the mirror and saying “Good morning, beautiful.” Say it and mean it. I’ll check in with you next Saturday and see how those three simple words affected your week. Are you game?
I don’t ever feel like I’m lacking anything, though that doesn’t prevent me from working hard to achieve something more. This duality is possible, just as it’s possible to be at peace internally when there is much disruption in our external world. We stand on the edge of effort and ease, fully immersed in both. It’s one of the most amazing aspects of being human – to embrace all that we are, all at once.
In many ways, I have my dream client – me. My personal projects, Compass Yoga, Sing After Storms, and this blog – are the most meaningful work I do. They don’t pay the bills yet so I create content and programs for a variety of other clients, too. That’s also very gratifying work because I choose those clients as much as they choose me. For a long time I wanted to work with Sesame Workshop and with an Olympics-related organization. It’s been incredible to have those experiences with those clients.
I’m not sure how much longer I’ll need to take on new clients, though as long as I do I want them to be people and organizations I admire, respect, and that can teach me something new. I keep a running list of dream clients and here’s how that list looks at the present moment:
– Pixar. I’ve worked for Disney Theatrical and I think it would be incredible to learn about Pixar’s storytelling machine.
– CBS Sunday Morning. My favorite morning program that I look forward to every weekend. I love they dig up that no other news program finds.
– Charlie Rose. He might be the last true gentleman of his generation who’s still so active in news and media. We could all learn something from Charlie Rose.
– A dog-based company or organization. This could be a nonprofit, dog products company, veterinary practice, or canine services organization. Phineas is a great teacher.
– Tea. I’m a bit of a tea-fanatic and I’d love to learn more about the cultivation, processing, packaging, and sale of it.
Do you have dream clients or partners you’d like to work with?
I recently met someone who assumed that I must be permanently giving up all my other professional hats to work on Sing After Storms. I imagine that this will be true to some extent during the month of June. Balance won’t be possible in that month. I have to completely give myself and my time over to that process, and I’m more than happy to do that. I’ll take a break when the curtain comes down.
Somewhere along the way many people felt they had to have balance every minute of every day. That idea feels like a great way to set myself up for failure. I have balance over a much longer time horizon. I work intensely and then I take a break. That cycle happens many times over the course of a year, and I find it makes me grateful for my work and grateful for my breaks. It’s energizing but never exhausting because I understand that balance is a cycle. It’s dynamic. It moves, flexes, and transforms. It’s not something we have to chase. It’s something we can ritualize and build into our lives.