In the sun-drenched vineyards of Provence, France, where winemaking is an age-old tradition, a new kind of harvest is taking place. Instead of producing bottles of Rosé, one innovative company is collecting the leftover grape skins, seeds, and stems — known as “grape marc” — to create a revolutionary biomaterial. This is the story of Planet of the Grapes, a company proving that the solution to fashion’s waste problem might just be found at the bottom of a wine barrel.
Founded by Samantha Mureau, a fashion industry veteran, Planet of the Grapes was born out of her desire to counteract the devastating environmental and social impacts of fast fashion. She found her inspiration close to home when she realized the abundant grape marc left over from winemaking could be given a second life. Instead of being discarded or composted, it could be transformed into a high-performance, eco-friendly alternative to traditional leather and textiles.
The process is as fascinating as it is sustainable. Planet of the Grapes sources its grape marc from local, organic vineyards in Provence, fostering a low-carbon, community-driven supply chain. The grape waste is then dried, ground into a powder, and mixed with other natural ingredients to create a paste. This paste is spread out to create a supple, leather-like material. The entire process is designed to be as animal-free and petroleum plastic-free as possible, adhering to strict EU regulations.
The resulting biomaterial is not just a sustainable substitute; it’s a new material with its own unique character. Designers who have worked with it say you can feel the subtle texture of the broken-down grape marc, a tangible reminder of its natural origin. This “grape leather” can be colored using a palette inspired by different wine shades, from a rich merlot to a crisp chardonnay, making it a beautiful and versatile material for fashion and lifestyle products.
Planet of the Grapes is a prime example of the growing “biomaterials” movement, where companies are finding creative ways to turn agricultural waste into valuable resources. By valorizing what was once considered waste, they are creating a more circular economy and reducing the fashion industry’s reliance on harmful materials. It shows how innovation can be a powerful force for change, proving that a more beautiful, responsible, and nature-friendly future is within reach.
Follow Planet of the Grapes on Instagram to see their behind-the-scenes process.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 