“The best way to do it, is to do it.” ~Amelia Earhart
I’m a planner by nature. I love nothing better than a good decision tree with many intricate branches accompanied by an extensive pro/con list and supplemented with a healthy dose of if-then statements. However, if I’m really honest with myself, 99.9% of the time I know exactly what I need to do. My head, heart, and gut operate in lock-step most of the time. The decision tree, pro/con list, and if-then statements are usually just reassurance. To do something, I need to just do it. I’ll learn from my mistakes. I’ll get up if I fall down. I’ll manage through the bumps, bruises, and disappointments. I’ll keep going.
In recent months, I’ve done a much better job of letting go. I’ve stopped second guessing myself. I’ve reminded myself, very often on an hourly basis, that I really am going to be fine no matter what. I’ve learned how to ask for and accept help and support. And perhaps the most amazing discovery is that if we bet on ourselves, really put all our faith in our abilities, the Universe comes through with a pair of aces. Every. Damn. Time. Once we decide to commit, once we really decide to go after something with everything we’ve got, the world rises up with us.
Trust—in ourselves, in others, and in the greater forces that have a hand in good fortune—is hard. The older I get, the more I realize that every once of the difficulty to cultivate it is more than worth it. And once we have trust, action naturally follows.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 