This week, I started my research on Orlando’s business community. When I lived here a decade ago, the idea of an Orlando business community was a bit of a pipe dream. What a difference 10 years can make. I don’t know much about the landscape here so I started with a simple strategy—I contacted all of the companies on the “2014 best places to work in Orlando” list published by American City Business Journals. (They probably have something similar for your city, too!) I sent off a simple email that explained my interest in what they do and a bit about what I do.
Within 10 minutes, I got a response back from a business owner and we set up a brief phone chat. His company wasn’t the right fit for a content creator like me, but he gave me the names of 5 other companies that he thought would be. (Incredibly generous on his part!) After our brief chat, I immediately emailed all of the contacts he gave me. 24 hours later, all 5 had responded positively asking to meet me, set up a phone chat, or refer me to another company they felt would be a good contact for me.
This same strategy has worked for me as I’ve slowly but surely worked my way through the channels at a certain very large and highly-matrixed company that has *just a few* theme parks here in Central Florida. I’m in the midst of the (very long) interview process though all of those contacts have been made by directly emailing leaders at the company whose work interests me, not by applying to any public postings.
For me, the lesson has been clear: whether it’s freelance work or a new job, we can’t wait for postings. Being proactive and highly engaged is the name of the game, especially in a new city. If someone writes something, builds something, or talks about something that interests you, reach out, connect, and see if there’s a way to collaborate. It takes some effort, but is ultimately much more fruitful than endlessly sifting through job postings. Don’t wait for the job, or collaborative business partner, you want to become available. Create your own opportunities.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 