“What hope there is for us lies in our nascent arts, for if we are to be remembered as more than a mass of people who lived and fought wars and died, it is for our arts that we will be remembered. The captains and the kinds depart; the great fortunes wither, leaving no trace; inherited morals dissipate as rapidly as inherited wealth; the multitudes blow away like locusts; the record and barriers go down. The rulers, too, are forgotten unless they have had the forethought to surround themselves with singers and makers, poets and artificers in things of the mind.” ~ Maxwell Anderson, “Whatever Hope We Have” from Michael Eisner’s book Work in Progress
I finally saw the movie The Monuments Men, the story of 7 brave men who recovered 5 million works of priceless art that were stolen by the Nazis during World War II. The movie passionately and astutely raises the questions, “Does art matter, and if so, why? And is it worth dying for?” At one point an answer is clearly articulated: if we lose our art, then we lose our culture and history; and if we lose that then it’s as if we never existed. As someone who started a career in the arts, had a career in business, and now is determined to combine the two, I couldn’t agree more. Art matters because it holds our essence, the very seed of who are and what we care about. It is us. Creating art is the only thing we can do that lets us connect across the generations, long after we’re gone. It’s the only mark we can truly leave with the world.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 