Michelle Obama in a stunning Carolina Herrera design
Carolina Herrera, designer to the stars, took a big risk at 40. Prior to then, he was a housewife in Venezuela. When she turned 40, her children were grown and she told her husband she wanted to move to New York to start a new career as a fashion designer. She had plenty of connections and access to funds so that helped though without her drive, ambition, and impeccable taste, connections and capital wouldn’t have meant much.
She could have easily laughed off the idea, and stayed right where she was – comfortable, settled, and bored. Instead, she went for it and reinvented herself. Today, she’s still reinventing herself and her fashion line at age 74. She admits that she’s every bit as scared now as she was 34 years ago and she said that every year it’s harder, not easier, to do her work. However, she loves it so she keeps going.
We place so much emphasis on youth in our society that we forget that every day, at every age, we have the opportunity to reinvent who we are and what we do. We can shift gears and try new things. We can be daring and courageous. Reinvention is a choice and Carolina shows us where it can lead if we give ourselves the chance.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 