A long time ago, I had a dream of being an artistic director of a theatre company. I was the chair of a theatre group while I was an undergrad at Penn and it was one of the best experiences of my life. My first theater job in New York was at the Roundabout Theatre Company and I greatly admired Todd Haimes, the Artistic Director at RTC. Like me, he came from a business background and traditional education outside of the arts. (He’s also a Penn alum.) He applied those skills effectively and built RTC into a powerhouse in the theater world. I wanted to be just like him.
After six years in the Broadway world, I lost my way. I couldn’t see my way past the ugly underside of entertainment. The egos, greed, broken dreams, and flat-out cruelty. I was hurt by it and I saw a lot of other people get hurt, too. I went running from it as fast as I could. I wrote off theater as something that didn’t deserve my attention and effort. I was young. I didn’t understand that I could change a system I didn’t like. I didn’t know that there was another way, that I didn’t have to accept an industry as it was. I didn’t believe I could make something different. It took me a long time to realize that you could be part of a system and not be defined by it.
That dream of being an artistic director never really died. It was placed on a burner so far to the back that it almost disappeared but somehow it kept fanning its own flame so that I could eventually follow the light and find my way back to it. That’s what I’m trying to do now, and my play, Sing After Storms, is the first step in that direction for a branch of my content development company, Chasing Down the Muse.
I want to bring a more human approach, dare I be so bold as to say an approach with more kindness and a sense of justice, to an industry that is defined by anything but kindness and justice. I’d like to give people a way in based on their passion for and commitment to producing work that inspires people, a kind of haven that celebrates them and their work, and lifts them up rather than taking them down. This summer I’ll work on two new plays that I’ve started to create, and I hope Sing After Storms has a long, healthy, spherical life after the New York City production in June that leads the charge to build this new way of creating theater.
That’s the goal. That’s where I’m going, and I hope you’ll hop on board. Interested? Drop me a line at christa@chasingdownthemuse.com.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 