Focus. Every time I think of entrepreneurs I admire, they all have this one quality in common.
My friend, Alex, has mentioned the story of Spanx founder Sara Blakely to me several times over the years. Sara created a women’s hoisery product that shook up an industry. At 42, she is the only female self-made billionaire in the world.
I’ve been inspired by Sarabeth Levine of Sarabeth‘s restaurant and specialty food company ever since seeing her a while back on a morning talking show. Sarabeth turned her family’s 200-year-old recipe for Orange-Apricot Marmalade that she made in her kitchen into a company that now has a jam factory, 9 restaurants, and an entire specialty food company.
Frownies are another amazing product created by a single female entrepreneur, Margaret Kroesen, who continuously turned difficult circumstances into business opportunities with her beauty products. She created her original wrinkle-reducing facial pads in 1889 for herself and her daughter to reduce fine lines and wrinkles without harsh skin treatments.
These entrepreneurs built companies based upon one single product that they perfected. These women created a simple product they loved and then pounded the pavement to get it into the hands of people who would benefit from it. What one, simple product can you build, perfect, and sell to begin crafting your story and your fortune?
Christa Avampato 