It took me a while to get the hang of voice over work, to really understand how the performance works. Certainly there is a technical structure to how the script is crafted and how it should be delivered. Emotional connection separates good voice over work from great voice over work.
This emotional connection comes down to just one simple point: be who you are. I kept trying to embody a character, to be a certain way that I thought matched what the script wanted. It didn’t work. I just needed to be myself – a friend, a neighbor, someone to rely on. It’s a performance that shouldn’t be a performance at all. Voice over work is for real people who know who they are and what they care about. That’s what commercial voice over work, and life in general, is all about. Hooray for the triumph of authenticity!