In keeping with the theme of using October as a month of renewal, I’ve decided to stop doing some things. Time has value far beyond any other possession we have. We must spend it wisely. For a few months I’ve been writing branded content through a third-party vendor as one of my writing gigs. The vendor has a stable of writers, finds brands that need quality content, and puts the two together.
It’s a fine concept – on paper. The trouble is that with this particular vendor the writers and clients never speak directly to one another. They only communicate via email through the third-party, and very little information is given to the writer at the outset. Lots of signals get crossed and lost, leading to hefty rewrites that make the per piece pay rate untenable given all of the work and re-work each piece takes.
I dropped the gig yesterday, and feel happy / sad about the decision. The third party vendor isn’t happy about it. I never like walking away from work though I understand from friends of mine who have been freelancing far longer than I (Amanda, I’m looking at you with my big blog-y eyes) that this is the way of the freelance world. Not every opportunity will be as good as it seems. And some opportunities will be good for a while, but aren’t suited for the long haul.
As Kenny Rogers says, you gotta know when to fold ’em, know when to walk away, and know when to run. A gambler I am, at least in the proverbial sense. Next!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
In keeping with the theme of using October as a month of renewal, I’ve decided to stop doing some things. Time has value far beyond any other possession we have. We must spend it wisely. For a few months I’ve been writing branded content through a third-party vendor as one of my writing gigs. The vendor has a stable of writers, finds brands that need quality content, and puts the two together.
Christa Avampato 