And now for another installment of necessary truths I learned this summer. After spending my entire life stretching my mind in every which direction, on any subject that struck my fancy, I’ve come to a conclusion: I spend too much energy on the fool’s errand of trying to be all things to all people in every aspect of my work. Just because I can do it all, doesn’t mean I should. To really make my mark and keep my sanity in the process, I have to specialize.
I sat down last week and thought about all of the people I admire who have really driven their fields forward, who have had a significant and lasting impact on the world. I want to be one of those people. The one and only thing they all have in common? They specialized. They got very specific about who they help and how and why. They know their value, shout it from the rooftops, and roll up their sleeves to get the work done with the people they care most about and have the most fun / success helping.
I’m not totally sure what that means for me and my work just yet but I’ve got some ideas. And I’ve still got two more weeks of California sunshine and sea breezes to whisk that answer into my consciousness. I do know that the answer is on the way. When it gets here I’ll be sure to welcome it with open arms and invite it in for tea.
Christa Avampato 