My friend, Moya, sent me this video yesterday. It is a 3-minute video interview with the Founders of Life is Good. Here’s what I love about it:
1.) They are honest about the fact they have made every single business mistake in the book.
2.) By all accounts, they failed for 5 and a half years before they hit upon their “Life is Good” slogan with their mascot, Jake. And here’s the best part – it wasn’t even their idea to put that slogan and character on a t-shirt. They had a ton of t-shirt designs taped to the wall of their apartment and they invited a bunch of friends over to get their feedback on the designs. Their friends are the ones who pushed them to put the slogan and Jake on a shirt and sell it. It was an immediate hit.
3.) They have a very clear, simple, and elegant business proposition: spread optimism. They don’t care what products they make; they care about the message that’s infused into each one of those products. Life isn’t great, and it’s sure as hell not easy, but it is good. And that’s why they want people to know.
Click here to view the video.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
My friend, Moya, sent me this video yesterday. It is a 3-minute video interview with the Founders of Life is Good. Here’s what I love about it:
Christa Avampato 