Every organization, nonprofit and for-profit, has a mission statement. That mission statement succinctly tells the world what the organization does, what it cares about, and why it matters. Every decision, from the monumental to the mundane, draws its inspiration and motivation from that mission. It rallies people together into a cohesive community.
You need one, too. So how do you get one? First, look up. There’s something magical about gazing skyward that helps us to realize our true potential. With your gaze turned up, answer these questions:
1.) What’s the one sentence that underlies everything you do?
2.) What are the actions you take to support your mission?
I work with people who are and want to be at the very top of their chosen fields.
As a product developer and business strategist, I collaborate with organizations and entrepreneurs to help them create products, services, events, capabilities, and programs that make the world a better place.
As a yoga and meditation teacher, I teach classes and workshops to individuals and groups to enhance performance and creativity, build efficiency and confidence, and reduce stress.
As a writer, I research and write stories to inspire, encourage, and support good people doing good work.
Though I live in New York City, I am not limited by geography and work with people across the globe, virtually and in-person.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
2 thoughts on “Leap: You Need a Personal Mission Statement”
Love it. My mission statements started as a New Year’s resolution years ago, and I’ve carried with with me in everything I do whether it’s work, traffic, consumption,etc. My mission (and work in progress) is to take less than I give.
Christa Avampato 
Love it. My mission statements started as a New Year’s resolution years ago, and I’ve carried with with me in everything I do whether it’s work, traffic, consumption,etc. My mission (and work in progress) is to take less than I give.
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What a beautiful mission!
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