Every organization, nonprofit and for-profit, has a mission statement. That mission statement succinctly tells the world what the organization does, what it cares about, and why it matters. Every decision, from the monumental to the mundane, draws its inspiration and motivation from that mission. It rallies people together into a cohesive community.
You need one, too. So how do you get one? First, look up. There’s something magical about gazing skyward that helps us to realize our true potential. With your gaze turned up, answer these questions:
1.) What’s the one sentence that underlies everything you do?
2.) What are the actions you take to support your mission?
Now tell the world about it!
Here is my mission statement at Chasing Down the Muse:
I work with people who are and want to be at the very top of their chosen fields.
As a product developer and business strategist, I collaborate with organizations and entrepreneurs to help them create products, services, events, capabilities, and programs that make the world a better place.
As a yoga and meditation teacher, I teach classes and workshops to individuals and groups to enhance performance and creativity, build efficiency and confidence, and reduce stress.
As a writer, I research and write stories to inspire, encourage, and support good people doing good work.
Though I live in New York City, I am not limited by geography and work with people across the globe, virtually and in-person.
Christa Avampato 