I attended a presentation at SXSW that showcased one of Amazon.com’s first homepages. Look how far they’ve come!
I admire Amazon.com for so many reasons, one of which is that they will try to delight customers at every turn. And if they don’t get it quite right, they’ll just try again. The point is they try with what they’ve got, listen, and give it another go. They experiment, tinker, and explore. We should follow their example.
As I’ve continued to speak with new start-ups, I’m reminded of one simple-to-say and sometimes difficult-to-execute idea: get work out into the world. Now. Don’t wait for perfect. Perfect’s not coming, but opportunity is. Welcome the guest at the door and the lessons they bring.
Show the world what you’ve got – it’s the only way to know if it’s worth having.
Christa Avampato 