Asa Butterfield, left, portrays Hugo Cabret, and Ben Kingsley plays George Melies in a scene from 'Hugo.' Tinkering became their common purpose. ASSOCIATED PRESS
“If you lose your purpose it’s like you’re broken.” ~ from the film Hugo
I finally saw Hugo and from the opening shot, I was completely enchanted by the characters, their stories, and the world that Martin Scorsese masterfully created. The line above was the one in the film that snapped me out of my enchanted state and back into reality. Hugo at work in the clock tower wasn’t so much a sentimental endeavor as it was a desire to be useful, to have purpose, and to tinker and learn in the hopes of capturing a message from his father.
All the characters, in their own way, wanted to have a purpose that made them feel alive and valued. It’s what we all want. And the movie holds up a few examples of those who lost their way on the purposeful path and a few counter-examples of those who were resolved in the necessity of a purpose-driven life. That purpose was their most valuable possession.
In this regard, we would do well to let life imitate art. The only work we have to do each day is make it matter.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
1 thought on “Leap: What Hugo Taught Me About Work”
It really is all that matters, isn’t it? Have to see this movie!
Christa Avampato 
It really is all that matters, isn’t it? Have to see this movie!
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