I knew this would happen.
The company that owns Zuccotti Park also owns the office building where I work. On Friday, about 40 protestors made their way to our front door. I’m not sure if they know the company I work for is housed there. Once they make the connection, I’m sure the protestors will be a daily occurrence at our door.
The protestors are spending a lot time and effort occupying different areas all over the country. Say “Occupy Wall Street” and every American knows what you’re talking about. The movement they have built on a shoestring is very impressive. Their digital megaphone is stretching across the globe, and here is a sad and sorry truth: banks, the target of many of these protests, hear the protestors but they aren’t really listening. They don’t have to and they won’t, at least not to conventional communication.
The only way to get through to banks is via money – it’s the only language they understand or even want to understand. Protestors, you need to talk with your wallets. Banks only respond to outcries that are framed in the form of federal regulation or an impact to their bottom line. They actually don’t care that you’re losing your home, struggling to pay your student loans, and barely scraping up funds to put food on the table. Individually, there are a lot of people within banks who care and feel paralyzed by the organizations they work for. I work for a bank and I spend a good deal of my time trying to get us to behave better. Most of the people I work with are living in fear that their job is the next on the chopping block. The banks themselves, as their own living, breathing entities, sadly are not the people who occupy the desks in their offices. They are another beast entirely.
Protestors if you want more than public sympathy and a chance to be heard, if you care more about actually creating change than you do about news coverage – and I 100% believe you do – then you’ve got two choices to change the banks’ tune toward your message:
1.) Go Occupy Washington, the local offices of your representatives, and the lobbyists who get their attention by hitting them in their fundraising efforts. They can put federal legislation in place to make the banks change the way they do business. What gets regulated gets done.
2.) Stop supporting banks with your spending and savings. My sister, Weez, reminded me that Bank of America reversed the debit card fee they had planned to charge in response to the Durbin Amendment because so many people closed their accounts or threatened to do so if the fee was charged. Take your business to local credit unions, online banks like ING Direct who have more transparent practices and policies, and community financial development institutions (CFDIs). Cut the spending on your credit cards and stop buying their products and services. Your wallet is your microphone.
These two methods are the only kind of occupy movement – essentially occupying the banks’ balance sheets and strategic plans – that will truly be heard loud and clear.
Christa Avampato 