“Plans are useless…planning is indispensible.” ~ Einsenhower
As a relentless planner and practitioner, I’ve sometimes wondered if I slog through this process in vain. After all, so few of my plans work out the way I want them to go, or the way I think I want them to go. Maybe planning is a waste of time.
Now, come on, you didn’t really think I’d throw in the towel on planning did you? How could I toss away this highly attuned skill for scenario mapping, decision tree drawing, and pro con list making? It took a lot of work to get here, and even if my plans don’t work out it’s not a waste to plan, is it?
According to Ike, it’s very valuable. And I agree. I do love the act of planning, outcome aside. I like to think about possibilities and compare them to one another. Planning gives me a chance to consider how I want to spend my time and with whom. It gives me time to reflect on past experiences and to relive their lessons. Planning makes me realize just how far I’ve come along in life and they get me excited for what’s ahead. Planning is the compass for self-discovery.
I’ve often heard it said that the act of giving is its own reward. I think that goes for planning, too.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“Plans are useless…planning is indispensible.” ~ Einsenhower
Christa Avampato 
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