business, career, yoga

Beginning: Moving Away from Welfare Yoga

Last week New York magazine ran an article entitled “Welfare Yoga” about the current state of yoga teachers and their lack of income sources. Below is the letter to the editor I wrote in response. The points raised in this piece further confirm that I made the right decision by turning away from the traditional studio teaching route; my gut steered me toward a brighter future by seeking to integrate with the traditional healthcare system.

“Dear Editor,

Thank you for your excellent piece “Welfare Yoga” on October 2, 2011. As a yoga instructor, I’ve been disappointed to see how the value of yoga classes in New York has been deeply diminished by offers through Groupon, Living Social, and other similar sites, as well as the less-than-savvy marketing efforts of many studios.

In many ways, yoga teachers have created the trend of cheap-to-free yoga to their own detriment. Now their own efforts have put them in the bind of people expecting free yoga and the studios not being able to keep their doors open. Rather than fixing this broken business model, an increasing number of studios are compounding the problem by generating their income through teacher training programs that produce even more teachers who compete for an ever-decreasing number of paying teacher gigs. It’s a vicious cycle that yogis are feeding at a dizzying rate.

Unfortunately, “karma” has been equated with “free” in the yoga world, and some teachers and practitioners have come to believe that all yoga should be free to everyone, regardless of the means of their students. We live in a world where eventually there is a cost for everything. In the case of yoga classes in New York City, the ones truly bearing the cost are the instructors who have to work several jobs in addition to (their often free) teaching so they can meet their own basic personal expenses.

Sadly, the only people we have to blame for this situation are ourselves.

Sincerely,
Christa Avampato”