A few weeks ago I visited the 9/11 memorial site for the first time. The last time I set foot in that area was just a few days before September 11, 2001. I was home for a few weeks during a break from The Full Monty tour. I had never been to the World Trade Center, it was a beautiful day, and I decided to be a tourist in my own town. On September 9th, 2001 I flew back to Chicago to rejoin the tour and from there I watched as those towers came crashing down. I still have a hard time believing how those events unfolded, even though I now work right across the street from the site.
I was not a fan of the design when I first saw it. I wanted it completely covered over in grass, a sanctuary to honor the thousands of souls who lost their lives there on that ground. And though I do think a park would have been better, the designer really does pay tribute to all the people we lost. A great deal of care was taken in constructing the design. There will be no way for any future visitor to forget what happened on that ground.
Flowers to honor those lost on 9/11
The fact that hit me hardest during the visit was the idea that for many families and friends, this site is a cemetery – the only place they have to visit to commemorate the loss of their loved ones. I didn’t realize this until I saw flowers stuck into the craved names of the frames that surround the giant running pools of water. These pools take their shape and position from the bases of the towers. Every visitor is hit by the enormity of those buildings and the force it took to bring them down.
The idea that I could not shake, and continue to think about every day I go to my office, is all of the lost potential that still lies in the wake of that awful day, that will continue to lie there perhaps forever. 10 years on in Afghanistan, many more lives lost, and we are no closer to a free and safe world. I wonder if that collective societal sting will always be there. On the site of this memorial, I got a very tiny glimpse of what it must feel like for all these families and and friends who are not able to move on. It’s a lovely tribute to all of those people but sadly it doesn’t seem to offer us any hope of closure or healing. The overwhelming sadness and injustice of it all is still raw and palpable.
But maybe that’s the trick. Maybe we need to confront that sadness head on. Perhaps we need to sit with it and ask it what it needs to heal. The memorial does give us a physical place to go and grieve, and to be with others who are on the same journey. It does give us a place to go to say goodbye, and in that goodbye there may very well live the opportunity to let go in some small and necessary way.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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I was not a fan of the design when I first saw it. I wanted it completely covered over in grass, a sanctuary to honor the thousands of souls who lost their lives there on that ground. And though I do think a park would have been better, the designer really does pay tribute to all the people we lost. A great deal of care was taken in constructing the design. There will be no way for any future visitor to forget what happened on that ground.
Christa Avampato 