A friend of mine recently asked me for some advice on how to get into the kind of work I do. I’m currently a product developer in the mobile space, and my first question to her was, “Why do you want to do this kind of work?” She was a little surprised though my interest in the answer was very genuine. She talked about how much she loves technology and how much it does for us to help keep us connected. That’s the end product, and I wanted to know what work, day-to-day, she really enjoyed doing.
The wow of an end-product and the work that goes into making that product are two very different things. I think losing sight of this idea leads many people to jobs they end up disliking. (Though the stats vary widely from study to study, it’s estimated that between 60% and 80% of Americans dislike their jobs.) This is completely understandable – it’s a fine nuance to get our heads around. I started out at Penn as an undergraduate in the engineering school. I loved science and math all through school, and so I thought engineering would blend the two nicely. Plus, I loved the end products of engineering.
I was quickly very unhappy in my classes. I hated the actual work of engineering. What I found I loved was understanding the engineers themselves. How could they possibly sit by themselves in labs for so many long hours. Didn’t they want to talk to anyone? I was fascinated by their focus.
It took me a long time to learn what careers were really for me – those that involve understanding the human mind and the choices we make. I love people and knowing what makes them tick. I want to know why when confronted with choices A, B, and C, they go for C under one set of circumstances and B under another set of circumstances, or even more interestingly, why they sometimes make no choice at all. And then I like to see how those choices impact their lives and the lives of those around them. (After I realized this interest of mine, I became a double major in Economics and History with a minor in Psychology. These are areas of study that all pivot around the psychology of choice, my favorite subject.)
So if you’re looking to start a new career, or you’re trying to understand how on Earth you got yourself into a career that really isn’t for you, my advice is to focus on process. Don’t be so concerned with what you’re creating; consider the act of creation that’s most exciting for you. Don’t let what you’ll be overshadow what you’ll actually do. A career is an action more than it is a title.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
A friend of mine recently asked me for some advice on how to get into the kind of work I do. I’m currently a product developer in the mobile space, and my first question to her was, “Why do you want to do this kind of work?” She was a little surprised though my interest in the answer was very genuine. She talked about how much she loves technology and how much it does for us to help keep us connected. That’s the end product, and I wanted to know what work, day-to-day, she really enjoyed doing.
Christa Avampato 
Good words. I know that I had an arrow-like purpose when I went (back) to school (for undergrad). I wanted to do very particular work, and I architected my college time to get me there (though I did change majors once) and it did. Dream achieved! Years on now, I struggle with the day-to-day because I don’t care about the process anymore (and there isn’t really an end product to care about). For example, I can only get so excited about software…like the person you discuss, I get more excited about what the software can do for people, how it can be used. (there are lots of orgs starting to use mobile to help in rural, third world, etc areas if she’s interested) I have “decided” that what I want going forward is: I want to enjoy the process of creating a product I can be proud of, and do it working with people I like and respect. (and if I’m in an organization, that it’s one I can feel good being part of) So much is focused on the end point, but we spend so much of our lives in the doing, and I want to feel good in the doing too!
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Christa:
Nice post. Thanks for your contribution here. I appreciate your ideas.
“Career” is not what it used to be. Now, more than ever before, students and employees have more flexibility in terms of their choices.
They also need to adapt according to the dynamism of the market.
For example, if you have a love for English lit., by all means major in english literature. Then, build up a creative portfolio which you can show to potential employers down the line, such as published articles, press releases, essays, brochures, etc.
With the job uncertainty and lay-offs, more and more employees are trying to focus on showcasing their assignments and projects. You can be hired for a gig, but then you may have to move on to the next gig.
You employers can be companies or individuals, so process is important: you have to keep on re-inventing yourself and have a body of work to show for it. That’s why one of the most significant trends in today’s economy is the rise of the freelancing class. Of course, some prefer a steady job with a steady paycheck and retirement at 60 plus, but those sorts of “jobs” may not be around for long anyway. Cheers.
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