“Find out how a character feels, and why he feels that way. That’s how we write stories.” ~ a member of Disney’s 9 Old Men
Last week I watched the documentary The Pixar Story. Their story is one of resilience and confidence, vision and courage. They are the stuff dreams are made of, and that includes plenty of doubt and failure, grueling schedules and conflict. That company fought for every success they’ve had, and against all odds. It’s better than anything they’ve ever put on screen, and what they’ve put on screen is phenomenal.
They are master storytellers. It’s the most important work they do. The effects and the artistry is groundbreaking and beautiful. It transports us to another world, and it’s all done in service of the story. They take the advice in the quote above very seriously, and it’s been a good reminder to me as I work on new writing projects and genres. All I ever have to do to create a compelling story is to find out how my characters feel, and why they feel that way.
This sentiment is so simple and powerful, not only for writing, but also for living. You seek enlightenment? Get to the bottom of your emotions and you’ll find all the wisdom you’ll ever need.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“Find out how a character feels, and why he feels that way. That’s how we write stories.” ~ a member of Disney’s 9 Old Men
Christa Avampato 