Photo I took of the Freedom Tower on 7.12.11I walk by the 9/11 site every day. My office building is right across the street, so close that the CEO of my company saw the plane fly into one of the towers from his office on the 50th floor. In the past 6 months, the amazing people who have worked at the site for close to 10 years have made incredible, visible progress after spending so much time excavating and securing the foundation of the area. The difficulties they have worked through are astounding.
Yesterday I had lunch at Nobu New York with the amazing Lynn Altman, founder of the innovation agency BrandNow. (If you aren’t familiar with Lynn’s work, hop over to her site and check it out. She’s one of the very best in the biz and I loved working with her!) Lynn had not been down to the 9/11 site in a while and was incredibly impressed with the recent progress, which spurred me to reconsider a thought I’ve had in the back of my mind for a number of years.
I am sure the Freedom Tower will be beautiful though I can’t help but wish that we had decided to build a living, breathing greenspace rather than another set of buildings. I’m imagining an impressive, lush, beautiful park. Gardens, fountains, and a true memorial of peace, respite, and life for all of the courageous and precious souls we lost there that day and the many more who in the aftermath risked it all as first responders.
Shouldn’t a memorial to life and resilience be paved with life itself rather than concrete?
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
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