“The most amazing thing about biz dev work: the more you do, the more you realize that opportunity is under every stone. Turn ’em over!” ~ ME
For the past two weeks I have been sending an insane amount of emails and making an equally insane amount of phone class related to Compass Yoga. I’m getting down all of the steps in the hopes that some day I will have the time to reflect back on all of this work and on all of the amazing, talented, incredible people who helped me through their own kindness, talents, and generosity.
Business development work is what I’ve been trained to do. By nature, I’m relentless, and this natural tendency and endurance was only further bolstered by my undergraduate and graduate school education. Once I really believe in an idea and have dedicated myself to it, I will work and work and work until I make progress. I’ll experiment, take a new approach, or try something completely off-the-wall if I think it will make a difference.
Business development is a long-term bet
I’m making progress. On June 19th I’ll be giving a presentation on the benefits of yoga for veterans, at Jehrico Project, an organization that serves homeless veterans in New York City, and I’ve started the long paperwork process to teach yoga at the Manhattan VA Hospital for the medical staff. These are two developments that I’m incredibly grateful for, and I think it’s important to share that I didn’t just waltz in and have these wonderful opportunities handed to me. Of the hundreds of contacts I’ve tried to make, most were never returned, a few kindly declined my offer, and these two took some convincing – first by me and then by people at these organizations who believed in the power of this work.
When you don’t know what to do, keep going
I’m sharing this truth because there’s an important lesson in this for you and me. You might be working on a project at this very moment and you may feel like all of your efforts are yielding a blessed thing. You might feel like you’re beating your head against the wall, wringing your hands, and wasting your time. The truth is that you are laying a foundation, and foundation building takes a lot of effort. We want to jump to the decorating, “the fun stuff”, of a project as soon as possible, but trust me, that won’t work. You have to make sure your base is solid and build from that. It’s slow in the beginning but if you training properly and do the appropriate groundwork, you’ll be so much better off in the long run. Cultivate patience as you pursue progress.
Christa Avampato 