“It’s hard to beat a person who never gives up.” ~ Babe Ruth via @Inspire_Us
Last week I attended a wonderful event put on by BizeeBee, the creator of software to help yoga studios and instructors better manage their business, and the always delightful Yogadork. Poornima and Jennilyn, the gracious hosts, put together a list of questions to get our small group talking and sharing ideas of how to grow our yoga businesses and what products and services would be helpful. To no surprise my pitta nature (a.k.a., my fiery, supportive, build-your-own-road persona) was present in full force. I was surrounded by really talented yogis who have something very vital to offer this world. I didn’t want to see them sell themselves short.
One woman explained that she was trying to grow her private client list through partnership and one of the partners she wanted to work with was a flake. I’m sorry to say that some stereotypes exist for a reason, and some yoga instructors are not known for their timely responses, nor for organization. I told this very talented, obviously caring teacher that she couldn’t let a flakey partner prevent her from moving forward. That flakey partner doesn’t deserve her – time to move on and find a new partner.
Non-yogic, you say? Isn’t yoga all about sunshine and rainbows and butterflies? Sure – just make sure you can live your yoga teaching existence in la-la land. I live my yoga teaching existence in NYC, and in case no one told you yoga teachers here are a dime a dozen. Now when I meet new people I just assume they also have a 200 hour certification or know someone else who does. It’s that prevalent. I don’t make my living teaching yoga, but it’s a nice boost to my bank account and it gives me a feeling of real purpose and usefulness. When I teach I am part of something greater than myself, and that’s why I want to teach as much as I can. This means I have to hustle, network, and dedicate a lot of time to drumming up new business. All teachers, particularly new ones, need to do the same thing.
What I find unconscionable is that yoga training programs don’t tell you that piece of the puzzle. They take your money to the tune of $2500+, leading you to believe that this brand new life is just around the bend waiting for you. They hand you a certificate of completion, maybe give you a couple of hours about the business of being a yoga instructor, and send you on your way into the big wide world. It can feel like someone just stole your wallet and tossed you off a cliff. How’s that for non-yogic? It’s sickening.
There is a “traditional” path that you can follow. You pledge undying allegiance to a studio where you trained, pay an additional boatload of money to take classes at that studio or take more training, and hope you may get to sub (which can be very last-minute and at unfortunate times like 7am on a Monday), do a community by-donation class, and then land a regular gig. That works very well for some people, and by all means I applaud them for finding their success! I couldn’t take that road. It didn’t feel authentic and my schedule is too hectic to take a road that I didn’t design myself. I also have a mountain of school loans to pay. Plus, I think the system really takes advantage of new teachers and I didn’t want to feed that system.
I put together this list of ideas of how to land your first yoga teaching gigs if that traditional road isn’t for you. I hope you find them helpful or know someone whom you can pass them on to. Got questions? Leave a comment on this post or contact me via email or Twitter.
5 ways to land your first yoga teaching gigs:
1.) Offer up your teaching services for free. This will give you experience and practice. Teaching is a muscle – to get better at it, you have to practice whenever and wherever you can. If you’re interested in teaching free classes through nonprofit organizations, check out my Karmi’s Angels program that I created through Compass Yoga.
2.) Check Craig’s List. That’s how I found my first gig. New York Methodist Hospital needed a yoga teacher for pediatrics, geriatric psych, and physical rehab. I wanted to teach in a therapeutic setting to see if that might be my teacher calling. Happily, it was a match!
3.) Get your basic business building blocks in place: business cards, a website, a blog, a twitter account, and a Linked-in profile. Not a blogger? Don’t worry – just post links to yoga stories that you find interesting and of course give credit to the sources. Promoting the work of others is a great way to network that has great karmic value. Start putting yourself out there and when you meet people who are interested in your expertise, you will have a place to send them for more info.
4.) Fill a niche. Think about what you have to offer as a teacher, and then find a population that needs your skills. There is no end to the number of places and types of people who need more yoga. I wanted to work with underserved populations, people who don’t have access to regular yoga classes. Nonprofits were perfect partners for me to contact, and I sent off email after email until I filled up my roster to the point that I had to start passing gigs to other yoga teachers. It’s a lot of work, but I really wanted to teach and the work paid off.
5.) Don’t give up. Seriously. You will be tempted. You will kick yourself wondering what on Earth ever possessed you to spend all that money on teacher training. Instead, channel that energy into determination. Take a note from the late great Babe Ruth. It’s really true – you can’t lose if you never give up. You’ll find your road, I promise you. There may be some wrong turns and dead ends. Don’t let that deter you. If you really want to teach, you’ll find your students.
Christa Avampato 