At SXSW I had the great accidental pleasure of hearing Gary Vaynerchuk speak. To be honest, I had no idea who he was until SXSW. He was making an appearance at an event I went to early on at SXSW and I like the title of his new book, The Thank You Economy. During one time block at SXSW I wasn’t quite sure which session to go to and when I saw Gary was giving a keynote, I decided to go over and check it out. I didn’t know that I’d be in for such a treat of a stand-up comedy routine coupled with good sound business advice that I’ve been truly taking to heart for the past decade. Gary’s talk was a great validation of the way that I’ve approached having an opinion in the workplace: “Be on Record.”
Lessons from Broadway
When I was in my early 20’s, I was one of the first people hired to put together the Broadway show The Full Monty. There’s a lot of excitement around a new show; everyone is optimistic and the sky’s the limit. Immediately upon the Broadway opening, we started putting a tour together. Contrary to trends at the time, our booking agent was setting up 3-6 month sit downs in very large markets like LA, D.C., Philly, and Chicago. This made me nervous. I was a fan of doing shorter runs, selling them out, and then returning to the city at a later date to cash in on the first success. It’s a more conservative approach and I felt badly being a naysayer to the excitement of the tour beginnings so I became a no-sayer, meaning I shut my mouth and just went along with everyone else’s opinion to book the long engagements.
The situation goes south
As the tour got going, the long engagement idea was not going well. We couldn’t sell enough seats in Toronto, our first stop, so we had to schedule a few weeks of lay-off before heading to Chicago, our second city. During our run in Chicago, the September 11th tragedy struck and the bottom fell out of the theatre industry. The show was canceled and would not be sent out again until the following summer, with new producers and many of the actors, crew, and logistics switched up. And shorter engagements. While the producers cast the blame to the tragedy of September 11th, that was only an easy scapegoat. Truthfully, we couldn’t make the long stays work because we couldn’t sell enough tickets in advance of each city. The engagements needed to be shorter. I was right, and got no credit for my opinion because I didn’t say a word as the tour was being set up. I was just an employee following orders. At the ripe old age of 25 I learned a very valuable lesson that a decade later is more relevant in my life than ever. Being on record, even if my opinion isn’t shared by anyone else, is a valuable thing to do.
A second chance to learn a lesson
The Universe has a way of testing us. My friends Derek has said to me that the Universe is a very generous place – it gives us the same lesson over and over again until we learn it and don’t need to go through it any more. The Universe gave me another go this week when someone asked me to get the IP of a start-up I work with so that I could pass that IP on to a corporation that would build the exact same capability in-house and not need to pay the start-up for a partnership. I could have done it, lost my personal integrity, and been praised for a job well done. I didn’t. I went on record saying that I wouldn’t do that to the start-up who was working so hard to get a very good idea to take hold. They needed to be compensated for their IP. It didn’t win me any points with the powers that be, but I got to keep my integrity and sleep well at night.
And a third chance to make sure the lesson really sticks
Then the very next day I was asked to talk about a recent service that my company launched that I frankly find embarrassing. The customer experience is awful and it’s just a copycat of a service that one of our competitors has. For over a year I have been on record about how the service should have been fixed before being launched to the public. Either the feedback fell on deaf ears or they just disagreed with me. Regardless of the reason, when I read the analyst reports and blogs and was asked to comment on the launch at my staff meeting, I felt vindicated. The analysts and heavy-hitting blog writers said the same things I’ve been saying for over a year. I didn’t resort to a childish “I told you so” but felt that I could speak from a place of confidence because I have been on record with my opinions for many months. And again, I could also keep my integrity and sleep well at night.
The trade-offs of being on record
At the outset, it can be hard to be on record. It’s sometimes not a popular move. It can certainly stall your career at a company or get you fired if people in power don’t like your opinion. I’m okay with that. I’d rather be a person of conviction than a person who just says, “yes, sir” and falls in a line not of my own making. Mine is a more difficult road. Sometimes it’s lonely, and in the short-term it may not earn me a spectacular salary or a fancy title. However, when it’s all said and done I’d rather have to walk away having said my piece than get a seat at the table where everyone just nods in agreement. Integrity isn’t a trait; it’s a choice we make every day, at every moment.
Christa Avampato 