http://www.sonyclassics.com/sketchesoffrankgehry/main.htmlOver the weekend I watched the documentary Sketches of Frank Gehry by the brilliant director Sydney Pollack. This was Pollack’s first documentary and he starts the movie by freely admitting that he knows nothing about making a documentary and nothing about architecture. “That’s why you’re the perfect choice,” laughed Gehry. I was struck by how much of the documentary dealt with the topic of beginning. “At the moment of beginning, I’m always terrified,” said Gehry. “It’s just me and this enormous task, and I delay and procrastinate because I’m afraid I can’t do it. And then I start, and I realize I actually can do this.”
Two other poignant points about the idea of beginning happen in the middle and at the end of the film. Towards the middle of the film, Pollack shares his feelings about his early career as a director. “I always felt like I was pretending when I first started. I felt like I was faking it for a long time, and then eventually that feeling went away and I was just a director,” he said. “That happened to me, too,” agreed Gehry. Toward the end of the film, Pollack asks Gehry, “Do you ever look at one of your buildings and wonder how did I do that?” “Every time,” replied Gehry. “Every time.”
Two giants, one in architecture and one in film, talking about their own uncertain beginnings in their chosen professions and their continued and consistent beginnings in all of their creative projects. The beginning process is terrifying. It’s you and a very blank canvas at the start of every day at the start of every project. It can be overwhelming. Take some advice from Pollack and Gehry – just begin. Give it a go. It worked out okay for both of them. There’s no reason why it can’t work out for you, too.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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2 thoughts on “Beginning: Sketches of Frank Gehry”
This sounds like a great documentary that’s worth checking out. I really respect Gehry and Pollock’s work, so I’d be curious to hear their comments on the difficulties of beginning a project. I’m currently reading “Art and Fear,” and the book discusses how procrastination and fear are part of the creative process. It’s amazing to learn that this happens to huge creatives also. Thanks for posting about this documentary!
Christa Avampato 
This sounds like a great documentary that’s worth checking out. I really respect Gehry and Pollock’s work, so I’d be curious to hear their comments on the difficulties of beginning a project. I’m currently reading “Art and Fear,” and the book discusses how procrastination and fear are part of the creative process. It’s amazing to learn that this happens to huge creatives also. Thanks for posting about this documentary!
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Sure thing! I absolutely loved the film and highly recommend it as an inspiring piece for anyone who treasures and values their creativity. Cheers!
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