“Imagination sometimes has to stand in for experience.” ~ Steve Martin, An Object of Beauty
I just started reading Steve Martin’s latest novel, An Object of Beauty. From the first 10 pages, I was hooked, as I always am with his writing. Lines like the one above are common place in his writing and have such an inspirational effect without slapping the reader in the face.
Just as I started to read An Object of Beauty, I also saw the documentary Who Killed the Electric Car. It’s the story of how GM pulled its well-received electric car from the market in 2005 and the conspiracy behind the decision that involved politicians and oil companies. None of the parties involved could imagine a world beyond their gas-guzzling vehicle experience.
A large company that I read about frequently is making some horrible investment decisions. Despite all of the market trend and competitive intelligence they have, they are refusing to invest in new technology. The new technology wouldn’t be that expensive to invest in. It wouldn’t even be that difficult to implement. They aren’t investing in new technology because the company’s leaders aren’t personal fans of new technology. They would rather plod along on the same road that has carried them to success up until now rather than try something new. As an investor in the company and a huge fan of the brand, I find their decisions frustrating. I can only imagine how their more progressive team members feel.
Experience has its place in our decision-making. It can be a helpful lens through which to view opportunities, though where I draw the line is when experience is used in place of imagination. What made us successful in the past will not always make us successful going forward. Times change, customers change, the world changes. And to stay relevant and engaged, we need to change, too. Experience doesn’t like change. The imagination embraces change, is fueled by change. Make good use of the imagination’s love of ambiguity. The only certainty we have in this world is that sooner or later, everything everywhere changes.
I found the image above here. I wouldn’t recommend any of these reasons.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“Imagination sometimes has to stand in for experience.” ~ Steve Martin, An Object of Beauty 
Christa Avampato 
Christa,
Steve Martin is a funnyman but also a talented writer. To an extent, I am familiar with his work.
We can no longer afford to plod the same road because of environmental degradation and the impact of global warming.
Climate change is adversely affecting countries and even islands all over the world. Recent events have proved this point.
Unless we make different lifestyle choices and invest in friendlier, alternative technologies our planet as we know it will face dire consequences.
Thank you for this valuable post. Cheers to your life.
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I love Steve Martin – I find his writing all-consuming. I was on the subway the other day reading his new book and I completely missed my stop because I was so wrapped up in the story!
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