“The moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself.” ~ Henry Miller
Every morning I walk 5 blocks to the subway, and some mornings I don’t remember a single step that I took to get there. I’m out ahead of my walk. I’m imagining the packed subway car that I don’t want to deal with or thinking about my morning meetings and deliverables. I’m checking Twitter and Facebook or planning out my evening activities. This is the downside of being hyper-organized and a creature of planning – I can miss the moment I’m in right now, and all of the learning that each one offers.
In the past month, I’ve been focused on waking up and being aware. I’m observing more consciously, and finding that Henry Miller was absolutely right. Right in my neighborhood, there are beautiful things happening. Small business owners trying to make a-go of their dream. Tiny sprout of life breaking through the cold ground as Spring makes its long slow climb out of obscurity in Riverside and Central Parks. Street musicians and artists decorating our sidewalks. And even all of those people packed in the subway car on weekday mornings – just watching them and taking note of their activities makes my commute a part of my day rather than just some means to an end.
It is possible to renew the familiar, and it doesn’t require any fancy equipment or class or certification. You can start right now, wherever you are. Observe the knots in the world flooring beneath your feet, the sunshine filtering through your window, or the simple mannerisms of the person sitting next to you. We always have the option to begin a practice conscious living.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“The moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself.” ~ Henry Miller 
Christa Avampato 