“Celebrate what you want to see more of.” – Tom Peters
I went to a set of focus groups this week that reaffirmed my belief that most of the time focus groups are useless. I left the event rattling off a million complaints about the session. Mentally complaining about the session was ruining my mood.
On the way to work the next morning, I was flipping through my emails and saw the quote above from Tom Peters. I love Tom Peters because he strikes the perfect balance between optimism and criticism. He doesn’t see everything through rose-colored glasses but he also refuses to say that “this is the way it is because this is the way it’s always been.” He thinks differently. He evolves.
Criticism is easy, which is why almost everyone has the ability to be critical. What’s unique is when someone is critical and wants to be helpful, when someone wants to shine a light on things she loves and cast a shadow on things that she wishes would slunk away. Reward only good behaviors and in time they will prevail over the bad ones – very similar to the training I do with my pup, Phin.
To kick off some celebrating today, I wanted to tell you about my friend, Sharni, and her incredible efforts to support Afghan Women’s Writing Project (AWW). Sharni is a friend I met on Owning Pink and then have gotten to know through an exchange of our blog writing, tweeting, and Facebooking. I think of her as my blogging sister down under and although she makes her home in Australia and I make my home in New York, our brainwaves seem to meet up all the time.
Have a look at the video she created for the Afghan Women Writers project: http://www.sharnanigans.com/2010/12/this-is-a-call/. It’s inspiring. She’s running a 5K to raise money and awareness for AWW. We need more people like Sharni who passionately care about our global community and use their own personal resources to create the change they want to see in the world. Cheers to Sharni, her efforts, and all of the women who will benefit from her work!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“Celebrate what you want to see more of.” – Tom Peters
Christa Avampato 