“The respect of those you respect is worth more than the applause of the multitude.” ~ Arnold Glasow, American author
For my social media class at LIM College, I’m planning to set up a series of projects that the students will complete so that they actually participate in social media, not just consume it. The class will include a section on analytics, which gets at a core question with no clear-cut answer: “Was the campaign effective?” Which begs the question, “What does effective mean?”
It’s easy to measure clicks, site visits, comments, even to track a social media consumer’s journey through an entire site. What’s not so easy to measure is inspiration, influence, and respect. When building communities, online or off, it’s worthwhile to consider whether our primary goal is a large group or a highly-engaged group, no matter what the size. Did they respond to our call to action? Did they take up their own project thanks to our courage to carve our own path?
Some say that [mass] imitation is the highest form of flattery. I’d rather a single, simple email, phone message, or comment from someone I admire that says, “nice work.”
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“The respect of those you respect is worth more than the applause of the multitude.” ~ Arnold Glasow, American author 
Christa Avampato 