“At the moment of commitment, the universe conspires to assist you.” ~ Goethe
This morning I had a terrific meeting with Dudley Blossom, the head of the Marketing Department at LIM College where I’m going to teach a class this Fall entitled “Guerilla, Viral, and Social Media Marketing.” We were tossing around ideas for the syllabus, getting it all down on paper. My first draft netted out at 6 pages, about 4 pages too long. To do that much editing, we needed to go back to the basics. Simplify, simplify, simplify.
This subject is so interesting because just when people think they’ve pegged the future of social media, there’s a beautiful disruption that takes content creators, consumers, and trend analysts in a new, never-seen-before direction. The way that the social media world exists today may be turned on its head by the time we wind up the semester in December. Still, we need to give students a sense of direction and give ourselves a way to change direction if the market warrants it.
What we need for this class is structured flexibility, or flexible structure. Social media, like yoga, like writing, like performance of any kind, needs to live in this in-between world. We have to be able to adapt on the fly. The more I think about my life and its directions, the more I see that I’ve been working on the skill of adaptation for many years, from so many different angles. A millieu of commitments made and commitments changed. As my friend, Amanda says, “You can choose 1 side or the other of an argument, but sitting on the fence is the weak position. And know that if convincing, contrary evidence is presented to you, you can change your position.”
I’m taking Amanda’s sage advice, and applying it to my syllabus for the LIM class and my life in general. Choices, and conviction behind those choices, do have a magic to them.
The image above can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“At the moment of commitment, the universe conspires to assist you.” ~ Goethe
Christa Avampato 
