“The word … is REFRAMING. Taking a task … and turning it into something-that-makes-a-difference.” ~ Tom Peters
Today, crossing the chasm means more to me than the gap between early adopters and mass appeal as explained by Geoffrey Moore in his excellent business book by the same title. I have two very competent halves: my logical, fiscally responsible side who has done an excellent job of helping me strive, survive, and thrive, and the daydream believer side who must make a difference in the world by doing spiritually meaningful work. Between them exists a very wide gap and I spend a good deal of my energy making the leap on a daily (and sometimes more than daily) basis. To use Tom Peter’s sentiment, I want a better frame.
Where else could I put this energy so that it better serves the bridging of this divide? How can I live my work and work the way I live? Fully. Passionately. Deeply giddy about dreaming and even more giddy about rolling up my sleeves and physically birthing those dreams into the world.
I refuse to believe that these are the idle words that an idyllic life represents and that few can actually achieve. I know that the two can reconcile. And actually, they must reconcile. The chasm has grown too wide for me, and rather than putting my energy into jumping further every day, today I started to build the bridge. Here we go…
The photo above can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“The word … is REFRAMING. Taking a task … and turning it into something-that-makes-a-difference.” ~ Tom Peters
Christa Avampato 
