As a blogger I am constantly introduced to new, interesting people who are bringing their ideas to life. My friend, Erica Heinz, over at Yogoer.com recently introduced me to her friend, Sonpreet Bhatia, Co-Founder of My City Way. My City Way creates mobile phone apps that roll up 50+ hyper-local apps into a city-specific guide. Tailored for use by local residents and visitors alike, My City Way is a tour guide in your pocket.
From our first email, Sonpreet impressed me with her passion and ability to see beyond what’s already out there in the world. The mobile landscape is highly competitive with a constant stream of new competitors. Just when we think we’ve got our head wrapped around its potential, some entrepreneur mixes it up again with a new innovation. My City Way did just that in a big, useful way.
In February, Bhatia and Co-founders Puneet Mehta and Archana Patchirajan took home the prestigious Popular Choice and Investors’ Choice Awards at the NYC BigApps Competition for the company’s first app, NYCWay. Since then, the trio has launched a similar app in a host of other cities including San Francisco, Las Vegas, Los Angeles, Washington DC, Boston, and London. My City Way has also been busy working away on new features to delight its customers including a reservation service, discounts and deals on local merchants, up-to-the-minute public transit info, wi-fi locations, even apartment and job listings.
My City Way’s founders were focused on using technology to create something that would help local businesses manage through this difficult recession. They wanted to put something in the hands of tech savvy consumers that would direct consumer spending to local businesses, particularly those that don’t have lavish marketing budgets. Whether you believe in karma or the idea that there is nothing more powerful than an idea whose time has come, their ingenuity and drive paid off. With the success and rapid growth of My City Way, all three founders left their lucrative jobs on Wall Street earlier this year to focus on this startup. They never looked back and that keeps me looking forward, too.
My City Way is available for iPhone, iPad, and Android phones. For more info, check them out at http://www.mycityway.com
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
As a blogger I am constantly introduced to new, interesting people who are bringing their ideas to life. My friend, Erica Heinz, over at Yogoer.com recently introduced me to her friend, Sonpreet Bhatia, Co-Founder of My City Way. My City Way creates mobile phone apps that roll up 50+ hyper-local apps into a city-specific guide. Tailored for use by local residents and visitors alike, My City Way is a tour guide in your pocket. 
Christa Avampato 