I am currently studying for my yoga teacher certification, carrying on a tradition that is more than 6,000 years old. At the same time I started this certification process, I also took on a new job where I spend my days thinking about mobile technology and its useful application to everyday life now and in the years ahead. I have one foot in two very different worlds. The irony isn’t lost on me.
When I have tried to reconcile the paradox in my mind, I hit a dead-end. How do I stay true to an ancient practice and stay equally focused on the cutting edge of personal technology that is set to rival any science fiction model to-date? “Why do you have to?” Brian asked me. “Sounds perfectly balanced to me. Upper chakras. Lower chakras.” I think he really wanted to tell me, “Stop worrying about nothing and just accept that we spend our present living in both the future and the past. That’s life, sister.” But he didn’t – he’s too good a coach to say something like that.
I like this idea of innovative thinking coupled with ancient study. It helps me realize that we really are on a continuum, especially when we consider how the world around us is evolving and changing with our hearts and minds and bodies remain a blessed constant. Even 6,000 years ago in caves in India, where yoga began, people longed for peace and safety and love. They longed for belonging to an energy, a life-force, prana far more vast than they could be alone. They had a thirst for knowledge. They were curious. They were creative.
This constancy of spirit is a welcome thought to ponder when we consider how quickly everything around us is changing. We can feel overwhelmed by technology and communications and the great speed of life. We don’t have to be. In our hearts, we are all the same. We have been for thousands of years, and likely will be ages and ages hence.
The image above is not my own. It can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Hey Christa,
I was just thinking about the same thing as my wife and I picked up new iPhones this weekend and I handle social media for prAna so mobile is also always on my mind. The challenge personally is always how to speed up in a productive and relevant way at work while slowing down in our personal lives… the dichotomy is a constant challenge that I am sure you recognize.
Cheers! Andre’
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Hi Andre,
I love prAna! Your company makes fantastic items. I feel that challenge all the time; the fact that we recognize it and try to settle it in our minds, the more appreciative we become. My yoga teacher training is certainly helping me to find so many blessings and so much gratitude in every day living.
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Hey Christa,
Would you emaill me at andre@prana.com? I have something that might be of interest to you!
🙂 A
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Absolutely! I’ll email you right away!
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