Yesterday on my blogging / computer break, I finished the book Whatever It Takes: Geoffrey Canada’s Quest to Change Harlem and America, an intimate look at Harlem Childrens Zone (HCZ), a nonprofit run by Geoffrey Canada. If you are interested in the future of public education, this book is a must-read. Author Paul Tough could have easily made it a ra-ra HCZ book, and he would have been justified in doing so. He didn’t. He shows us the good, the bad, and the ugly, the organization’s great successes, the painful choices, and the grave disappointments. It’s a beautifully crafted book about an organization that is changing the odds for poor, inner-city children.
When I finished the last word of the book, I started to think about Geoffrey Canada’s strategy and mission statement for HCZ: “Whatever It Takes”. He is willing to do whatever it takes to not just improve the odds of success for poor children in Harlem, but to change the odds of the game entirely for poor children all over the country. He provides health services, nutritious meals, parent education, and even pays back-due library fines for families enrolled in his program so that they can take their children to the public library and read to them. His list of services strives to be comprehensive of every possible need a child could have so that they can focus on their studies. His unwavering confidence in his approach and his laser beam focus are inspiring, and they’re working in his favor.
What if we could all do that with the area of our life that we are most passionate about? What if we could commit to the “Whatever It Takes” philosophy? How would that change our odds of success and fulfillment? I can’t help but think that there is so much power in those three little words that it would be truly impossible to fail if we took those words to heart. In those three words, the sky ceases to be the limit because they obliterate any limit at all.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Yesterday on my blogging / computer break, I finished the book Whatever It Takes: Geoffrey Canada’s Quest to Change Harlem and America, an intimate look at Harlem Childrens Zone (HCZ), a nonprofit run by Geoffrey Canada. If you are interested in the future of public education, this book is a must-read. Author Paul Tough could have easily made it a ra-ra HCZ book, and he would have been justified in doing so. He didn’t. He shows us the good, the bad, and the ugly, the organization’s great successes, the painful choices, and the grave disappointments. It’s a beautifully crafted book about an organization that is changing the odds for poor, inner-city children. 
Christa Avampato 