Today I had lunch with Trevin and Blair, two of my friends whom I worked with a number of years ago. During our lunch, I was reminded of how good it feels to work with friends, to be such an integral part of their lives. I’ve heard some people say that it’s best to keep our personal and professional lives separate. I disagree. I’d always prefer to work with friends – it makes work feel like play.
Last year I wrote a blog post that referenced an article in Fast Company about David Kelley, the Founder of IDEO. He left a mediocre management job at an engineering firm to get his MBA at Stanford. Though he had job offers after graduation, he declined them to start his own company with his friends. That company became IDEO. In the article he describes that his one strong inclination for employment was to work with friends. Had he not taken the leap and followed his instinct, he probably would be toiling away in a grey cubicle doing less-than-inspiring work. Instead, he founded a company that is arguably the finest product design firm in the world. And he has fun everyday. Bet well-played, David.
What if we could all follow our gut with David Kelley’s creative confidence? What if we could turn down opportunities, as great as they seem, because they just don’t jive with how we’d like to live our lives? Perhaps there’s an IDEO for each of us, or at the very least a bit more happiness to be had in our careers. In 2010, I’d like to get back to a career of working with friends.
The photo above is not my own. It appears courtesy of IDEO.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Today I had lunch with Trevin and Blair, two of my friends whom I worked with a number of years ago. During our lunch, I was reminded of how good it feels to work with friends, to be such an integral part of their lives. I’ve heard some people say that it’s best to keep our personal and professional lives separate. I disagree. I’d always prefer to work with friends – it makes work feel like play.
Christa Avampato 
Christa, this is a fabulous idea, one i think of often too. am fortunate to love the people i work with … we've become friends but it's still not quite the same as pairing with kindred spirits who share your sensibility. not only do i think it would be fun — it would be highly successful … my friends are incredibly bright and talented people. the hard part is getting to a point when the circumstances and timing work out. good luck … sounds like you have many fantastic things planned for the year ahead1
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Thanks, Col! I love this idea, too. You're right about the timing and circumstances – we have to be in the right place to be ready for this kind of collaboration. However, I'm a firm believer that we have the ability to influence timing and circumstances more than we realize!Happy New Year, lady!
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