I arrived home last night to my ordinary neighborhood after a mostly ordinary day at the office. I walked down a few blocks to Whole Foods with the intention of picking up dinner and going back to my apartment to watch NBC Nightly News with Brian Williams – one of my favorite weeknight activities. (Nerdy, I know. I can’t help it. I’m addicted to the news, and I love the “Making a Difference” segment.)
After filling up my little basket, I headed to the cash register where the woman who was ringing up my groceries asked if I’d like to buy a FEED 100 Bag, a reusable shopping bag made from 100% organic cotton and sustainable burlap. Hmmm…I had seen these before though wasn’t totally sure what the deal was. They used to be $30. They’re now $10, and wait until you hear what they do!
For $10, you provide 100 hungry children in Rwanda with a nutritious school meal through the UN World Food Program (WFP). A single dime per child. 400,000,000 children go to bed every night hungry. And that pain of hunger is devastating. I know first hand. When I was a kid, we struggled financially and my brother, sister, and I often went to bed hungry, and scared, and feeling alone. We had free and reduced-price lunch for most of my childhood and I can guarantee that this program was one of the huge blessings that saved me. Literally. With that meal, I was able to pay more attention to my studies, which earned me good grades, which helped me to go college and graduate school, which helped me build a good, successful life.
A lot of people look at school statistics like “75% of children at this school receive free lunch” and see it as just that – a statistic. A number on an Excel spreadsheet. When I see these numbers, I see me, and my brother, and my sister, and a lot of people in my hometown who grew up just like us. This tiny contribution of $10 makes a difference, I assure you.
I arrived home from an ordinary day and I had the opportunity to do something extraordinary. A very small act that will make a very big difference. I helped 100 kids around the world have a chance to follow in my same path to happier, healthier days. You can, too. FEED 100 Bags are available at Whole Foods nationwide.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I arrived home last night to my ordinary neighborhood after a mostly ordinary day at the office. I walked down a few blocks to Whole Foods with the intention of picking up dinner and going back to my apartment to watch NBC Nightly News with Brian Williams – one of my favorite weeknight activities. (Nerdy, I know. I can’t help it. I’m addicted to the news, and I love the “Making a Difference” segment.)
Christa Avampato 