“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” ~ Antoine de Saint-Exupery
I love
The Little Prince. It was one of my favorite books as a child. I love his wide-eyed questioning of life, and his desire to explore things that are strange and unexplained. As children often do, he was able to make connections between seemingly disparate activities and relationships, and in the process showed us how to think about our lives in a larger context than just our day-to-day collection of tasks. He asks us to consider our role in and contribution to humanity as a whole.
I was thinking about The Little Prince this morning, eating my Cheerios and looking at the water towers that dot my view from my apartment. The water towers look like brave guards, standing watch; they almost seem to breathe. They make me feel safe. The city looks so different from 17 floors up. I’m always struck by that – as I get down to the street-level, my neighborhood transforms. Up above, I have the ability to be more idealistic. The height helps me dream and consider my larger motivations in life, apart from the actual tasks I’m engaged in; it helps me think like the Little Prince.
This quote from Antoine de Saint-Exupery is helping me frame up my own desired contribution to humanity. I want to help as many people as I can to use their creativity to improve our world. That’s not going to happen in a business plan; it’s not going to happen through mandates and time lines and a to-do list. It can happen if I follow Antoine de Saint-Exupery’s advice in every area of my life, with every interaction I have with every person I know and meet. It’s that desire to play a part in building a better world that I must foster in all of my relationships. Individuals will find their own way to make a contribution. They all have their own talents and interests that can be used toward this common goal; my role is to be their biggest cheerleader, their champion, their advocate, and where applicable, their guide.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” ~ Antoine de Saint-Exupery
Christa Avampato 