Today I went to the New Museum of Contemporary Art with my friend, Allan. There’s a South African photography exhibit by David Goldblatt on display there that I wanted to see. On the third floor, the photographs are dire. “Is all of South Africa a desert, Christa?” Allan asked me. In the photos the land has been reduced to rubble, laid barren by years of struggle and negligence. “Where is the hope?” Allan asked.
We then made our way up to the fourth floor where there were a series of before and after photographs. Barren land had regrown some. South Africa seemed a little more green, not teeming with life, though certainly much improved. I felt a small flicker of hope.
I went to South Africa about 2 years ago and though I had a series of unfortunate incidents, I also had a set of really incredible circumstances that endeared me to that country and its people. I’m sure I’ll return some day soon. While there seems to be no hope in the structures of shanty towns that can be found throughout the country, there is a great deal of strength and ambition in the eyes of South Africans. They seem to always be looking up and over, at something brighter and better in the distance.
The handful of before and after photographs got me to thinking about how hope and life can regenerate without any outside influence. The first law of thermodynamics involves the conservation of energy and it states that energy cannot be created nor destroyed. In Einstein’s Theory of Relativity, he reveals to us that while the first law of thermodynamics holds true, energy can transform into mass, and vice versa. As I viewed the photos of South Africa, particularly the before and after photos, I thought about Einstein’s theory and how it applies to broader circumstances outside of science.
It seems to me that the re-growth of life, mass, could be due to the fact that energy, hope, cannot be created nor destroyed. It just is, then, now, and always. While it may change forms and go into hiding from time to time, we can be sure that it is always there, available to us if only we have the insight to recognize it.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Today I went to the New Museum of Contemporary Art with my friend, Allan. There’s a South African photography exhibit by David Goldblatt on display there that I wanted to see. On the third floor, the photographs are dire. “Is all of South Africa a desert, Christa?” Allan asked me. In the photos the land has been reduced to rubble, laid barren by years of struggle and negligence. “Where is the hope?” Allan asked.
Christa Avampato 