“The best way to have a good idea is to have lots of ideas.” ~ Linus Pauling, American scientist
It’s a romantic ideal that in a flash of insight we finally come up with a brilliant idea to overcome some challenge. Truth is it takes us time to wrestle a problem to the ground. Lots of ideas have to be considered, tried, tested, and tweaked to get us to an elegant solution.
While Linus Pauling was referencing his own work in science, his quote applies to many areas. Where we live, where we work, and who we spend our time with can take some trial and error before we strike just the right place and people. This is my third try at living in New York, and I think I got it right this time. There have been a lot of ups and downs over the 10 years since I first moved here. Finally, I found a way to make this place home.
Pauling’s quote also holds up in entrepreneurship, too. I’ve now been doing interviews with a variety of entrepreneurs for five months and I’ve asked each of them for advice to others who are considering starting a business. All of them have said to give it a shot, recognizing that it takes a couple of years to really get a business off the ground. We might need to kick around a number of different ideas for businesses before we hit upon one that makes our hearts sing, that makes us want to dive in with everything we’ve got to make it work.
Having lots of ideas requires patience and persistence. We have to be willing to try and try again, and again and again. We need to be patient with ourselves and believe in the slow steady process that leads to true insight and learning. Flashes of quick genius happen once in a while. What is a much more of a sure bet is that if we keep trying new ideas, one will certainly rise to the top.
The photo above is Linus Pauling holding a molecular model. It can be found at: http://osulibrary.orst.edu/specialcollections/coll/pauling/pauling-qv09-198xi.050.jpg
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“The best way to have a good idea is to have lots of ideas.” ~ Linus Pauling, American scientist
Christa Avampato 
You are the best when it comes to having lots of ideas – and always have good ones to share! I think I need a separate brain sometimes to just hold all the ideas that come up when I'm starting something creative. Thanks Christa!
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Thanks, Laura!!! I have good people who inspire me, like you 🙂
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