Distraction is everywhere. I’ve recently learned about a company that does brain imaging using neurofeedback to help people get “in the zone”. Athletes, artists, politicians, CEOs, writers. Fascinating stuff. And before you know it I was off and running researching psychology programs to see if I should get another Masters degree.
There’s a key difference between new knowledge that informs our current work, or the work we’d really like to be doing, and developing a brand new passion. A brand new passion takes a lot of dedication, time, and very often, money. After business school, I wanted to really understand and participate in social media, and I really wanted to focus on the craft of writing. It’s taken me thousands of hours over the course of two years to get a handle on those things. Well worth the time and effort because those are passions of mine. They define me in a very significant way.
There are a million interesting things in this world to learn so it’s no wonder that there seem to be no end to distractions. Given my propensity for distraction, I’ve recently done two things that have been helpful ways to keep my focus:
1.) Take on only 1 or 2 goals, not 5 or 6, in any one area of life.
2.) Write those 1 or 2 goals down and post them up in place you will see regularly. I’ve found that the inside of the front door is a good one so that way I read it every time I come into and leave my apartment.
Limiting distraction and maintaining focus is difficult work. It requires constant vigilance. But it’s critical to happiness and meaningful accomplishment in our lives. I have a friend who is forever getting involved in more research projects, prolonging his doctoral studies. Another friend of mine has been collecting degrees of a wide variety and in the process making her feel more unhappy and lost. There’s a balance we have to strike between expanding our horizons and keeping our eye on the ball. In general, I find the golden rule is to expand my horizons only to the point that my interests are reinforcing and supporting one another. So far, so good.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 